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Brand Storytelling

Integrated Marketing Communications For The Digital Media Landscape

by Michael K. Coolsen e Keith A. Quesenberry
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, February of 2023 ‧
35,14€
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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.

Brand Storytelling

Integrated Marketing Communications For The Digital Media Landscape

by Michael K. Coolsen e Keith A. Quesenberry

Property Description
ISBN: 9781538176382
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: February of 2023
Language: English
Dimensions: 177 x 255 x 17 mm
Cover: Softcover
Pages: 220
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781538176382