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Brand Storytelling
Integrated Marketing Communications For The Digital Media Landscape
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, February of 2023 ‧
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SYNOPSIS
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781538176382 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | February of 2023 |
| Language: | English |
| Dimensions: | 177 x 255 x 17 mm |
| Cover: | Softcover |
| Pages: | 220 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9781538176382 |