Capa do artigo Brand Storytelling In The Digital Age
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Brand Storytelling In The Digital Age eBook

Theories, Practice And Application

by S M A Moin
language: english
Publisher: Springer International Publishing, October of 2020 ‧
79,49€
63,59€
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It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;

Brand Storytelling In The Digital Age

Theories, Practice And Application

by S M A Moin

Property Description
ISBN: 9783030590857
Publisher: Springer International Publishing
Release Date: October of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Art > Design and Illustration
eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9783030590857
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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