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Brand Risk eBook
Adding Risk Literacy To Brand Management
language: english
Publisher:
TAYLOR & FRANCIS, April of 2016 ‧
see product details
54,31€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781317172741 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | April of 2016 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
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Art
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Arts in General
|
| EAN: | 9781317172741 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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Brand Risk10%TAYLOR & FRANCIS LTD49,88€
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