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Brand Risk eBook
Adding Risk Literacy To Brand Management
language: english
Publisher:
TAYLOR & FRANCIS, April of 2016 ‧
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56,96€
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Ebook for ADE
SYNOPSIS
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781317172741 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | April of 2016 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
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Arts in General
|
| EAN: | 9781317172741 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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