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Brand Risk eBook

Adding Risk Literacy To Brand Management

by David Abrahams
language: english
Publisher: TAYLOR & FRANCIS, April of 2016 ‧
54,31€
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Ebook for ADE
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Brand Risk

Adding Risk Literacy To Brand Management

by David Abrahams

Property Description
ISBN: 9781317172741
Publisher: TAYLOR & FRANCIS
Release Date: April of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Art > Arts in General
EAN: 9781317172741
Acessibilidade: Ver características de acessibilidade indicadas pelo editor