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Brand Management eBook

Co-Creating Meaningful Brands

by Pinar Cankurtaran e Michael Beverland
language: english
Publisher: SAGE PUBLICATIONS, March of 2024 ‧
55,64€
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Ebook for ADE
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Brand Management

Co-Creating Meaningful Brands

by Pinar Cankurtaran e Michael Beverland

Property Description
ISBN: 9781529675771
Publisher: SAGE PUBLICATIONS
Release Date: March of 2024
Language: English
Pages: 440
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781529675771

PINAR CANKURTARAN

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MICHAEL BEVERLAND

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