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Brand Global, Adapt Local eBook

How To Build Brand Value Across Cultures

by Katherine Melchior Ray e Nataly Kelly
Book eBook
language: english
Publisher: Kogan Page, June of 2025 ‧
39,74€
35,77€
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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

Brand Global, Adapt Local

How To Build Brand Value Across Cultures

by Katherine Melchior Ray e Nataly Kelly

Property Description
ISBN: 9781398619814
Publisher: Kogan Page
Release Date: June of 2025
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781398619814
Acessibilidade: Ver características de acessibilidade indicadas pelo editor