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Brand Global, Adapt Local

How To Build Brand Value Across Cultures

by Katherine Melchior Ray e Nataly Kelly
language: english
Publisher: KOGAN PAGE LTD, June of 2025 ‧
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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

Brand Global, Adapt Local

How To Build Brand Value Across Cultures

by Katherine Melchior Ray e Nataly Kelly

Property Description
ISBN: 9781398619821
Publisher: KOGAN PAGE LTD
Release Date: June of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 296
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781398619821