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Advanced Introduction To Advertising eBook

by Patrick De Pelsmacker
language: english
Publisher: Edward Elgar Publishing, January of 2022 ‧
21,20€
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Ebook for ADE
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?

Advanced Introduction To Advertising

by Patrick De Pelsmacker

Property Description
ISBN: 9781802200898
Publisher: Edward Elgar Publishing
Release Date: January of 2022
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781802200898