Management

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Email Marketing: How To Protect Your Business When Selling By Email (Frameworks & Checklists To Guide Your Email Marketing Strategy)

by Wilton Davis

~~2,99€~~ 2,69€ 10% OFF

 <div><b>You will learn how to build an email list that gets results no matter what market you select or what your income goals are. You'll start by getting into the mind of subscribers, giving them what they want and then using this relationship to grow your online business. The best part? You will learn how to build connections that last for years.</b></div><div>Another thing you'll discover is how to run an email list that generates income. So it's the perfect course for any affiliate marketer, kindle publisher, blogger or information marketer.</div><div><br></div><div></div><div><b>Inside the book, you'll learn how to:</b></div><ul><li>Build a massive mailing list using 15 different proven list building techniques.</li><li>Write compelling copy that engages your readers and drives them to take action.</li><li>Optimize every step of your email marketing funnel to skyrocket your sales.</li><li>Grow a highly-engaged and hungry fan-base that will devour your content.</li><li>Create six new revenue streams for your business using email marketing.</li><li>Keep your messages out of the spam folder by following our best practices.</li></ul><div>In the realm of modern marketing, email marketing stands as a pillar of communication, customer engagement, and revenue generation. </div><div><b>This comprehensive discourse delves into the multifaceted importance of email marketing in todays business landscape, elucidating its pivotal role in fostering customer relationships, driving conversions, and achieving marketing objectives.</b></div><div></div>
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Dynamics Of International Advertising - Theoretical And Practical Perspectives

by Barbara Mueller e Sophia Mueller-Bryson

~~60,45€~~ 54,41€ 10% OFF

 <P>Now in its fourth edition, <I>Dynamics of International Advertising</I> highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. </P> <P>Updated with the most recent statistical information as well as current examples and case studies, this text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, evolving media, and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Corporate social responsibility and doing business in the global marketplace are addressed as well. </P>
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More Than A Number - The Power Of Empathy And Philanthropy In Driving Ad Agency Performance

by Ed Mitzen

10,18€ + 10% CARD

 THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around? Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done? Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone. In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.
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Marketing - Principles Of Customer-Centric Business Management

by Jorn Redler

55,00€ + 10% CARD

 Marketing: Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.(deg)(deg)(deg)(deg)The contents:(deg)(deg)- Marketing as an applied science(deg)(deg)- Marketing planning(deg)(deg)- Objectives and strategies in marketing(deg)(deg)- Buyer behaviour(deg)(deg)- Market research(deg)(deg)- Brand, product, sales, pricing, sales promotions and market communications decisions(deg)(deg)- Marketing programme coordination(deg)(deg)(deg)(deg)This textbook is distinctive for several reasons: it builds on a comprehensive section on customer behaviour and takes up behavioural perspectives for an analysis of contemporary marketing, it emphasizes qualitative methods in all areas of market research, and it connects the chapters with a marketing plan activity that encourages students to progressively develop a marketing plan for a product of their own choosing.
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Bare Bones Of Advertising Print Design

by Robyn Blakeman

46,49€ + 10% CARD

 The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.
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How To Create An Idea If You Are Not Ogilvy - The Secret Weapons Of Advertising

by Alexey Ivanov

17,21€ + 10% CARD

 Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.
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Creative Expression And The Law

by Nancy Whitmore

42,92€ + 10% CARD

 A 2022 Choice Reviews Outstanding Academic TitleCreative Expression and the Law helps readers better comprehend the legal pitfalls that can present themselves when artists and content creators are generating ideas, producing content and protecting and defending their creative work. In doing so, the book provides a deeper, more targeted examination of copyright, trademark and right of publicity law than is found in standard communication law texts. This examination focuses on how courts scrutinize and apply law to works of artwork and other forms of creative expression and how the constitutional strength of a First Amendment defense can vary across the legal and artistic landscape.The text approaches law as an evolving story shaped by the U.S. Constitution and its commitment to freedom of speech. It draws connections among the various legal areas and explains the purpose and development of each area of law. A set of lively cases that involve iconic brands, celebrities and expressive works are used to illustrate legal standards. Infographics and visual examples of creative work that found itself at the center of legal disputes help readers visualize abstract legal principles and rulings. These images are an important part of the text given the role that visual cues play in helping content creators learn, retain and utilize information.
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Consumer Insights Handbook - Unlocking Audience Research Methods

by Danielle Sarver Coombs

59,61€ + 10% CARD

 At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences' wants, needs, and desires through messaging and products designed to resonate. Guided by the author's own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.
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Social Media Strategy - Marketing, Advertising, And Public Relations In The Consumer Revolution

by Keith A. Quesenberry

~~59,61€~~ 53,65€ 10% OFF

 The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry's up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories.This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike.Features:Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates.Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities.Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary.Template worksheets for key strategy components with business context examples.New to the Fourth Edition:Fully redesigned, robust graphics engage students visually.New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform.Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.Recurring College Cupcakes business example allows students to follow a strategic process in context.Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society.Find additional templates and social media strategy updates on the author's blog: https://www.postcontrolmarketing.com
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Why It Sells - Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys

by Marcel Danesi

46,49€ + 10% CARD

 Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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Activation Imperative - How To Build Brands And Business By Inspiring Action

by Laurence Minsky e William Rosen

30,99€ + 10% CARD

 How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction.Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
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How To Land A Top-Paying Advertising, Marketing, Promotions, Public Relations, And Sales Managers Job: Your Complete Guide To Opportunities, Resumes A

eBook 10%

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How To Land A Top-Paying Advertising, Marketing, Promotions, Public Relations, And Sales Managers Job: Your Complete Guide To Opportunities, Resumes A

by Brad Andrews

21,15€ + 10% CARD

 For the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply for a better job. What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity. The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets. After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet!This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you. This book successfully challenges conventional job search wisdom and doesn't load you with useful but obvious suggestions ("don't forget to wear a nice suit to your interview," for example). Instead, it deliberately challenges conventional job search wisdom, and in so doing, offers radical but inspired suggestions for success. Think that "companies approach hiring with common sense, logic, and good business acumen and consistency?" Think that "the most qualified candidate gets the job?" Think again! Time and again it is proven that finding a job is a highly subjective business filled with innumerable variables. The triumphant jobseeker is the one who not only recognizes these inconsistencies and but also uses them to his advantage. Not sure how to do this? Don't worry-How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job guides the way. Highly recommended to any harried Advertising, Marketing, Promotions, Public Relations, and Sales Managers jobseeker, whether you want to work for the government or a company. You'll plan on using it again in your efforts to move up in the world for an even better position down the road. This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process - from little-known ways for finding openings to getting ahead on the job.This book covers everything. Whether you are trying to get your first Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job or move up in the system, get this book.
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Candle-Making Business:: - Successful Steps For "Starting, Running, And Growing" A Profitable Candle Business — From Home.

by Mackey J. Farris

2,99€ + 10% CARD

 Candle-Making Business:: Successful Steps for "Starting, Running, and Growing" a Profitable Candle Business — From Home. Have you ever wished you knew how to start and maintain your candle business, but had no idea where to start? This book takes you on a remarkable journey through unique chapters, each filled with valuable insights, practical tips, and creative ideas to help you establish and flourish in your candle making venture. Whether you're a hobbyist looking to turn your passion into a business or an aspiring entrepreneur seeking to enter the world of candle making, this book is your ultimate guide to success. Here Is A Preview Of What You'll Learn... Navigating the Market: Researching Trends and Identifying Opportunities Sourcing Quality Materials: Essential Ingredients for Success Tools of the Trade: Building Your Candle Making Workshop Safety First: Best Practices in Candle Making Candle Design 101: From Classic to Contemporary Finding Your Target Audience: Identifying Ideal Customers Developing a Pricing Strategy: Valuing Your Craftsmanship Crafting a Business Plan: Laying the Foundation for Success Legal and Regulatory Considerations for Your Candle Making Business Branding and Packaging: Creating Memorable Candle Experiences Building an Online Presence: Setting Up Your E-Commerce Store And Much, much more! Take action now, follow the proven strategies within these pages, and don't miss out on this chance to elevate your mindset to new heights. Scroll Up and Grab Your Copy Today!
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Creating A Blockbuster Brand - Hollywood''S Storytelling Secrets For Your Business

by Greg Logan

~~13,24€~~ 11,92€ 10% OFF

 <p class="p1"><b>Learn the secrets of successful movie storytelling for your business.</b></p><p class="p1">For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.</p><p class="p1">Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.</p><p class="p1">Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.</p><p class="p1">Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.</p><p class="p1">Ideal for any business or individual aiming to attract attention, investors, and customers, <i>Creating a Blockbuster Brand </i>reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.</p>
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Email Marketing: A Step-By-Step Storybrand Guide For Any Business (The Step-By-Step System For Building An Email List Of Raving Fans Who Buy From You And Share Your Message)

by Roland Castillo

~~2,99€~~ 2,69€ 10% OFF

 <div><b>This guide from new york times bestselling author donald miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.</b></div><div>Based on proven principles from building a storybrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brands story to the marketplace.</div><div><br></div><div><b>What youll learn:</b></div><ul><li>Build a high-quality email list: discover proven methods for attracting and retaining subscribers who are genuinely interested in your content.</li><li>Create compelling content: learn how to craft personalized, engaging emails that keep your audience hooked.</li><li>Ensure data privacy and compliance: navigate the complexities of data protection laws with ease and keep your subscriber information secure.</li><li>Integrate social media: combine the power of email marketing with social media to expand your reach and boost engagement.</li><li>Run environmentally friendly campaigns: adopt sustainable practices that resonate with eco-conscious consumers.</li></ul><div>Get complete step-by-step tutorials and instructions from beginning to end, including dozens of free training videos (no opt-in required!) Included with email marketing mastery.</div><div><b>This book is perfect for beginners who need to learn the basics of email marketing and get started today, and for experienced and professional email marketers who want to take their knowledge and marketing systems to the next level.</b></div>
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Email Marketing: The Ultimate Guide To Building An Email List Asset (How To Compel Your Subscribers To Open Your Emails And Take Action Now)

by Howard Steward

~~2,99€~~ 2,69€ 10% OFF

 <div><b>Email marketing is the use of email to promote a company's products and services or to connect with customers. As a marketer or small business owner, you are looking for the best marketing channel for your business. After doing some research, you can come to the right conclusion that email marketing offers the best return on investment across all marketing channels. </b></div><div>Email is a very effective way to reach and engage your target audience. A well-designed newsletter can generate sales and build loyalty with your customers. It can also increase awareness of your brand and strengthen relationships with your clients and partners. At the same time, it can help you save time and money by automating communication with customers.</div><div><b><br></b></div><div></div><div><b>Here is a preview of what you'll learn...</b></div><ul><li>What is email marketing</li><li>Advantages & benefits of email marketing</li><li>How to get started</li><li>How to build & grow your email list</li><li>What is lead magnet</li><li>Personalized marketing with email list segmentation</li><li>Improving your email open rates</li><li>Automating your email marketing with autoresponders</li></ul><div>In the past, if you wanted to create a state-of-the-art online marketing system with email marketing, squeeze pages, analytics, and more, you would have to pay a world-class designer to custom-code every single web page and function. Today, there are free and low-cost options to create every web page and email marketing system you need to succeed. </div><div><b>And, best of all, you can do it all yourself with some simple software and a few minutes of work without having to wait for an expensive web designer to finally get things done.</b></div><div></div>
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Nostalgic Branding In The Toy Industry

by Kamil Lubinski e Magdalena Grebosz-Krawczyk

~~31,79€~~ 28,61€ 10% OFF

 This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
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Nostalgic Branding In The Toy Industry

by Kamil Lubinski e Magdalena Grebosz-Krawczyk

~~31,79€~~ 28,61€ 10% OFF

 This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
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Blogging: The Best Little Darn Guide To Starting A Profitable Blog (A Step By Step Guide For How To Start A Money Making Blog And Work From Anywhere)

by Kevin Blackwelder

~~2,99€~~ 2,69€ 10% OFF

 <div><b>This comprehensive step-by-step guide is tailored for beginners, providing a clear roadmap to navigate the dynamic world of blogging and establish your online presence.</b></div><div>Uncover the fundamentals of blogging, from selecting the perfect niche to setting up your blog with user-friendly platforms. Learn the art of creating compelling content that captures your audience's attention and keeps them coming back for more. With detailed instructions and practical tips, this guide demystifies the technical aspects of blogging, ensuring that even those new to the digital landscape can confidently build and manage their own blog.</div><div><br></div><div></div><div><b>In this book, youll discover:</b></div><ul><li>The 4-step formula to unearth your perfect blog niche</li><li>The 30-minute miracle to build a professional blog, even if tech isn't your thing</li><li>6 game-changing tactics to propel your blog's visibility</li><li>Best practices to build a loyal community craving your content</li><li>Make money with your blog following our simple 4-step monetization approach</li><li>Advanced monetization strategies with hands-on guides and pro-tips that the insiders dont want you to know</li><li>4 scale-up strategies to grow your blog into a 6 and even 7 figure business</li></ul><div><b>Tips include tactics that will help you build key relationships, leverage powerful online marketing tools, create lead magnets to increase subscriptions and build your pipeline, improve your seo, and much more. By reading this book, you will be well on your way to becoming a powerful blogger poised to take the blogging and business world by storm!</b></div><div></div>
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Blogging: The Complete Guide To Earn Money From Your Blog (The Beginner'S Guide To Start Your Profitable Home-Based Business With A Successful Blog)

by Benny Collett

~~2,99€~~ 2,69€ 10% OFF

 <div><b>This book is going to show you exactly how to start your own blog and turn it into a full-time cash-generating machine. I'm going to give you the keys to the kingdom, which will unlock this entirely new career that you never thought possible.</b></div><div>You'll quickly discover how to get traffic, subscribers, readers, and build up passive income streams. I'll even share with you the most profitable niches online today and how you can get a slice of the pie.</div><div><br></div><div></div><div><b>Inside this book, you'll find:</b></div><ul><li>Easy-to-follow steps for setting up your blog</li><li>Tips for crafting engaging and shareable content</li><li>Guidance on building a strong online presence</li><li>Strategies for leveraging social media to promote your blog</li><li>Insights into the blogging community and networking opportunities</li></ul><div>You should have the understandings of what a blog is, and how to create passive income online home business.</div><div><b>You can do this full time or part time, it's your choice. Online passive income is the ultimate dream. If you follow the instructions you'll have an amazing looking and profitable blog in no time at all! But is it really possible?</b></div><div></div>
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How To Be An Advertising Genius. The Big Book Of Advertising Cliches

by Ravi Prasad

3,99€ + 10% CARD

 How to be an Advertising Genius is either the definitive 'how to' or 'what not to do' guide to advertising. It's also the first definitive list of advertisings biggest cliches.It's a 'must read' for adverting, marketing and media people, those that want to be and cynical consumers everywhere.
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How To Write Your Advertisement

by Dr Jim Porter

2,99€ + 10% CARD

 Entrepreneurs Brief Guide - How to Write Your Advertisement.Every start-up needs to spend some amount for advertising their business.In 30 minutes, learn how to: (a) Target your customers, (b) Write an advertisement, (c) Position your advertisement appropriately and (d) Write a good advertisement.
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How To Execute Celebrity Endorsements For Enhancing Brand Preferences?

by Dr Kisholoy Roy

6,99€ + 10% CARD

 This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts are in sync with the core theme of the book which is how can celebrity endorsements contribute to enhanced brand preferences. I as someone who has been researching and publishing in the domain of celebrity endorsements for over a decade now do hope that i have been able to collate some of the priceless thoughts on brand endorsements which will be found phenomenally enriching by the readers of this book. The books should find its readers in management students, media and advertising professionals, research scholars, teachers and even CELEBRITIES!.
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Fashion Marketing And Communications - Theory And Practice Across The Fashion Industry

by Olga Mitterfellner

~~51,66€~~ 46,49€ 10% OFF

 Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
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