Management

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Sell It Like Serhant - How To Sell More, Earn More, And Become The Ultimate Sales Machine

by Ryan Serhant

3,99€ + 10% CARD

 Discover how to become the ultimate sales machine.
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Social Media Strategy - Marketing, Advertising, And Public Relations In The Consumer Revolution

by Keith A. Quesenberry

~~59,61€~~ 47,69€ 20% OFF

 The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates.Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities.Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary.Template worksheets for key strategy components with business context examples.New to the Fourth Edition: Fully redesigned, robust graphics engage students visually.New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform.Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.Recurring College Cupcakes business example allows students to follow a strategic process in context.Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society.Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banksTemplate worksheetsCase BriefsSample syllabiPowerPoint slidesStudent FlashcardsFind additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

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Consumer Behavior, Global Edition

by Cristel Antonia Russell e Michael R. Solomon

~~60,94€~~ 48,75€ 20% OFF

 Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
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Joosr Guide To... Contagious By Jonah Berger - Why Things Catch On

by Joosr

~~2,20€~~ 1,76€ 20% OFF

 In today''s fast-paced world, it''s tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you''ll love, Joosr''s brief and accessible eBook summaries fit into your life. Find out more at joosr.com. What makes some messages go viral while others disappear without a trace? Is there a secret formula for creating contagious content? And how can you make people desperate to share your product, promotion, or idea with their friends? The truth is that anything has the potential to go viral and what''s more, that thing doesn''t have to be cool, glamorous, or fashionable. So whether you''re launching an advertising campaign, a brand new YouTube series, or a fundraising initiative, learn how to apply the secrets of viral content and make it contagious. You will learn:· The six special ingredients of viral content-and why they matter· How to tell a story to make your message more shareable· The specific types of emotion your content needs to provoke · The key psychological motivator that makes people share content with others.
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Joosr Guide To... To Sell Is Human By Daniel Pink - The Surprising Truth About Persuading, Convincing, And Influencing Others

by Joosr

~~2,20€~~ 1,76€ 20% OFF

 In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. Whether we're marketing products, proposing a strategy to our colleagues, or suggesting an idea to our friends and family, we all sell things, all the time. But are we doing it as well as we could be? Daniel Pink thinks we could be better. And in To Sell Is Human he shows us that we've all got what it takes to become the best. Long gone are the days of the dodgy salesperson with their scripted spiels and pushy manner. Nowadays, it's more effective to take a human approach based on relationships and genuine connections with others. By embracing our inclination to relate to people, we can all learn to influence and move others and radically improve our selling skills. You will learn: Why accepting your failures can help you sell successfully How improvising can help you take advantage of unexpected opportunities Why honesty and openness may be the most important qualities in modern sales.
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Brand Activation: Implementing The Real Drivers Of Sales And Profit

by Alex Mckay, Graham Brown e Neale Skalberg

~~10,07€~~ 8,06€ 20% OFF

 The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insights and real-life examples, the authors of Brand Activation: Implementing the Real Drivers of Sales and Profit argue that there is an urgent need to re-think the role and definition of activation in the modern marketplace. What is its link to actual purchases and, more importantly, how can it be measured? In an environment of unrelenting retail disruption in which the gap between brands and consumers is continually widening how do marketers identify - and measure - those factors that create the all important ‘moment of sale’? This is, after all, where real value begins for both the brand and the consumer. In their previous book, Death of the Salesman, the authors argued that the sales function is ripe for reinvention. In this book they take a deeper look at the sales process and how consumers are navigating the purchase journey in the current environment.
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Predictive Dialing Fundamentals - An Overview Of Predictive Dialing Technologies, Their Applications, And Usage Today

by Aleksander Szlam e Ken Thatcher

~~52,99€~~ 42,39€ 20% OFF

 This title explains how predictive dialers work, and how to get the maximum nenefit form them in automating telemarketing, customer service and collection calls.
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Practical Guide To Crm - Building More Profitable Customer Relationships

by Janice Reynolds

~~66,24€~~ 52,99€ 20% OFF

 In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention
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Compete And Win In Telecom Sales - A Step-By -Step Guide For Successful Selling

by Philip Max Kay

~~42,39€~~ 33,91€ 20% OFF

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Art Of Mastering Sales Management

by Thomas A. Cook

~~111,29€~~ 89,03€ 20% OFF

 To be a leader you have to see failures as opportunities to learn and you have to understand the best way to respond to any challenge is to anticipate it before it arrives. This title shares the proven practices and principles of good salesmanship that have made the author a highly successful businessman.
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Marketing For The Nonmarketing Executive - An Integrated Resource Management Guide For The 21st Century

by Norton Paley

~~139,13€~~ 111,30€ 20% OFF

 In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.
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Orthodontic Pearls - A Selection Of Practical Tips And Clinical Expertise, Second Edition

~~241,14€~~ 192,91€ 20% OFF

 Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips, techniques, and practical hints to assist in everything from diagnosis and the use of appliances to patient management and marketing. Much of the information in this book comes from experience as well as lectures, courses, and journals. This second edition has been revised and expanded to cover: Digital advances in photography and radiology Digital intra oral scanning Lingual orthodontic treatments Temporomandibular joint disturbances Temporary anchorage devices Impacted canines Interdisciplinary treatment Risk management Marketing of the orthodontic practice The expanded orthodontic team Continuing education and its relevance to orthodontic practice Written in an informal style, more akin to a seminar or tutorial, this book provides readers with information helpful in both the administrative and clinical components of their orthodontic practice. It is essential reading for all practitioners-even the most experienced orthodontists-who wish to improve their skills and knowledge in the clinical treatment of patients.Print Versions of this book also include access to the ebook version.
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Service Management And Marketing Principles - Competing In The Service Economy

by David J. Solnet e Jay Kandampully

~~55,64€~~ 44,51€ 20% OFF

 This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.
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How To Make A Post On Your Blog Go Viral - Real Fast Results, #15

by Daniel Hall

0,99€ + 10% CARD

 Welcome to another episode of the Real Fast Results podcast! This is a very special episode that you’re going to love. You are going to learn how to make a post on your blog go viral! The coolest part is that, potentially, you can actually do this with the blog that you have right now. You know, almost all of us have blogs and most of these are dormant blogs. You probably don’t do much with yours, and neither does the rest of the world. Of course, this isn’t helping you or your business.Mr. Rohan Dhawan is an absolute expert when it comes to taking a blog and making it go viral, or more specifically, the posts that you purposefully engineer to do so. He is going to share his secrets with you during this presentation. So, let’s get started…Viral marketing means creating any piece of content (i.e. video, blog posts, etc.) and having it get shared by large amounts of people multiple times at a rapid pace. The funny cat video that you saw on the Internet, that’s an example of viral marketing. Viral marketing can help marketers get a high amount of traffic that they can use to gather leads, make sales, or do just about anything they want. The best part about viral marketing is that it’s very simple to implement. Another advantage is that not many people are using it right now. In today’s world, everybody is so busy. They do not have time. You really need to grab people’s attention and viral posts do that job for you.
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How To Get Yourself On Podcasts That Your Ideal Customers Are Already Listening To

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How To Get Yourself On Podcasts That Your Ideal Customers Are Already Listening To - Real Fast Results, #61

by Daniel Hall

0,99€ + 10% CARD

 Welcome to the episode of the Real Fast Results podcast! Mr. Tom Schwab is today’s guest speaker. He’ll be chatting about a super-smart thing to do, and that is to appear more as a podcast guest. He’s going to outline how to become a podcast guest in the first place, and then he’ll move on to explain the best ways to take that time and leverage its leads, and new business ultimately. Tom is definitely an expert at doing this.Tom knows how to build online businesses, and he helps small business owners and entrepreneurs get featured on leading podcasts. Furthermore, he helps them to find podcasts that their prospects are actually listening to. Most importantly, he teaches how to go about turning those listeners into customers.
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Using A Podcast To Build An Audience - Real Fast Results, #11

by Daniel Hall

0,99€ + 10% CARD

 Podcasting is such a special medium to use, and it is especially effective when you’re trying to build an audience for yourself and your business. That’s what Lance Tamashiro is going to discuss during this episode. You’ll really enjoy this if podcasting is of any interest to you at all because Lance does really well when it comes to demystifying this process. He has a way of making it all so much easier than you ever would have thought possible.Lance has risen far up the charts, and it didn’t take him very long to do this. He’s right up there with the likes of Pat Flynn, John Lee Dumas, and Gary Vaynerchuck. So, who better to take advice from? Without further ado, please welcome Lance Tamashiro.
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How To Use A Book To Sell Big Ticket Offers - Real Fast Results, #7

by Daniel Hall

0,99€ + 10% CARD

 Tucker Max has had a lot of success as an author. He’s basically jumped into a relatively new venture, new start-up called Book in a Box. I’ve been really intrigued with how Tucker has marketed that business. Today we’re going to discuss the process Tucker has gone through to promote the Book in a Box Service with, basically, a book. This is a great example of how to use a book to sell big ticket offers.
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How To Create Evergreen Products - Real Fast Results, #12

by Daniel Hall

0,99€ + 10% CARD

 I have a very special treat for you. I have a good friend and a mentor of mine, Mr. Marlon Sanders, on the line. We are going to talk about something that’s really important for the longevity of your business-that is creating evergreen products. In other words, information products that sold five years ago, ten years ago, and they’ll sell fifteen years into the future. They are evergreen.These are great types of products to focus on within your business. Not only will your product be evergreen, but the potential to sell that product and profit from that product long-term also exist. I’m all about leveraging your time and your efforts to get the most bang out of the least amount of effort. Focusing on evergreen types of products, are a really great way to do that. And a master of this is Marlon Sanders.
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Zero Cost Tools For Digital Publishers - Real Fast Results, #5

by Daniel Hall

0,99€ + 10% CARD

 If we’re going to promote our businesses, if we are going to actually market our digital products, or market any part of our business, we need to actually market it. Marketing requires certain tools like autoresponders, websites, and many more. Most of the time, we buy those tools. We subscribe to services where we pay money, each and every month, and that sets us further back. It prevents us, or may prevent us, from getting into a profitable business sooner.One of the reasons I wanted to pick Dan Holling’s brain is so that we could chat about 5 little known zero-cost tools that every digital publisher, online business, and every business should know about. More than likely, you probably don’t know about these tools. Dan likes to call himself the Czar of ZERO.Meet Dan Hollings.Dan Hollings is at first and foremost a strategist, but he’s also a speaker, trainer, programmer, designer, copywriter and video maker. Dan is super accomplished as a marketer at all levels of the process. Enjoy his expert recommendations for zero-cost tools to help boost your online marketing tasks.
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Marketing Strategies Of The Secret That You Can Use In Your Business

eBook 10%

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Marketing Strategies Of The Secret That You Can Use In Your Business - Real Fast Results, #8

by Daniel Hall

0,99€ + 10% CARD

 As you’ve already heard, Dan is the mastermind behind the movie and the book launch for The Secret. You remember that movie? It basically put the whole idea of law of attraction on the map. And it made virtual stars out of many of the experts and speakers that were in that movie and book.When I was talking to Dan, when we were doing another podcast episode about this, I said, "Dan wouldn’t it be great if you could teach my folks how to use some of the strategies in putting The Secret movie on the map-but use them in our day to day business?" And I said could you do that, and Dan was gracious enough to say, "Yes I can do that." So, welcome back Mr. Dan Hollings.
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Make Money Using Social Media Without Spending A Dime With Focus On Snapchat

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Make Money Using Social Media Without Spending A Dime With Focus On Snapchat - Real Fast Results, #59

by Daniel Hall

0,99€ + 10% CARD

 Welcome to this new episode of the Real Fast Results podcast! Today’s episode features Brandon T. Adams. Brandon is the co-host and one of the executive producers of Ambitious Adventures, a reality television program. It focuses on the compelling stories of your entrepreneurs. Brandon is an entrepreneur himself, in addition to his television career. He owns or partly owns a number of different businesses, including Young Entrepreneur Convention, Keys to the Crowd, Arctic Stick, and an ice distributorship that serves three states.Brandon’s fascination with entrepreneurs has been present since birth. It kind of runs in his veins. He actually invented something called the Arctic Stick during his college years, and that wasn’t very long ago. He pushed through and got it designed, manufactured, and funded, and he is definitely a voice which is needed for aiding other young entrepreneurs and their dreams. This is part of what he does today as well. Plus, he’s the founder and host of the University of Young Entrepreneurs podcast, which takes place twice a week and shines light onto successful entrepreneurs. Brandon regularly delivers a unique brand of passion and motivation in his quest to impact a billion lives by the time he reaches 40 years old. What an incredible goal to have. Please welcome Brandon to the show…
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Use Your Book To Generate Leads & Make Some Cash - Real Fast Results, #98

by Daniel Hall

0,99€ + 10% CARD

 Welcome to this episode of the Real Fast Results podcast! Today's special guest is Rob Kosberg. Not only is Rob a great guy, the kind of guy a person would want to do business with, but he also knows how to make things happen. First of all, he's a #1 bestselling author and the founder of BestsellerPublishing. He's been featured all over the national media. This includes ABC, CBS, NBC, Fox, and The Wall Street Journal.Rob has spoken to thousands of entrepreneurs, coaches, and consultants…a lot of people just like you. He's helped them to build a bigger author's platform, get speaking engagements, and sell high ticket products and services through their books. He has a system, which is actually trademarked. It's called "Publish, Promote, & Profit." Through this program, he helps people to create their own professional bestselling book, and then how to leverage that book so that they can grow their income via speaking engagements, free publicity, and lead generation strategies. Welcome to the show Rob…Promise: How to Use Your Book to Build Leads and Make CashMy big promise is that, if you pay attention, I'm going to tell you how you can use your dadgum book to build some leads and make some cash! We want an income and an impact on the world. That's what we want!
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How To Make Your Content Marketing Contagious - Real Fast Results, #84

by Daniel Hall

0,99€ + 10% CARD

 Learn how to put campaigns together, which have the propensity to be contagious and even go viral.Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On. Berger has spent over 15 years studying how social influence works, and how it drives products and ideas. In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies. He has also been published in popular outlets like the New York Times and Harvard Business Review.We've all seen products and ideas catch on, services and the like, whether it's a product in the grocery store (Greek yogurt became popular a few years ago), whether it's an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example. We've all seen examples of things which came out of nowhere and became extremely popular, and the question is "Why?" What was it about these things that made them popular?It turns out that it's not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there. It's really about the power of word-of-mouth. It turns out that word-of-mouth is ten times as effective as traditional advertising. If we can understand how to get that word-of-mouth, we can help our products and our services become more successful.
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10x Email Lead Generation Using These Under-The-Radar Blog & Website Strategies

eBook 10%

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10x Email Lead Generation Using These Under-The-Radar Blog & Website Strategies - Real Fast Results, #42

by Daniel Hall

0,99€ + 10% CARD

 On today’s episode, my mission is to share with each of you how to get 10x more leads from your website with a few hidden places to generate those leads. You can’t just survive with a few landing pages. You can’t just survive with a sidebar opt-in form. There are a lot of different places where you could maximize your website’s results in the sense of lead generation, and of course, with that lead generation being targeted, get better results from the other side, as they become customers.
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