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Transmedia Brand Storytelling eBook
Immersive Experiences From Theory To Practice
Livro
eBook
idioma: inglês
Editor:
Springer Nature Singapore, outubro de 2023 ‧
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46,36€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789819940011 |
| Editor: | Springer Nature Singapore |
| Data de Lançamento: | outubro de 2023 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Business And Management |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Gestão e Organização
|
| EAN: | 9789819940011 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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