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Transmedia Brand Storytelling
Immersive Experiences From Theory To Practice
Livro
eBook
idioma: inglês
Editor:
SPRINGER VERLAG, SINGAPORE, outubro de 2023 ‧
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47,30€
10% DESCONTO
CARTÃO
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SINOPSE
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789819940004 |
| Editor: | SPRINGER VERLAG, SINGAPORE |
| Data de Lançamento: | outubro de 2023 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 281 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9789819940004 |