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Sustainable Luxury Brands eBook
Evidence From Research And Implications For Managers
idioma: inglês
Editor:
Palgrave Macmillan UK, Janeiro de 2017 ‧
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171,59€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781137601599 |
| Editor: | Palgrave Macmillan UK |
| Data de Lançamento: | Janeiro de 2017 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Palgrave Advances In Luxury |
| Classificação Temática: |
eBooks em Inglês
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Marketing
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| EAN: | 9781137601599 |
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