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New Perspectives In Hospitality Management eBook

de Emerald Group Publishing Limited
idioma: inglês
Editor: EMERALD GROUP PUBLISHING LIMITED, outubro de 2015 ‧
55,64€
44,51€
20% DESCONTO IMEDIATO
DISPONIBILIDADE IMEDIATA
Ebook para ADE
New Perspectives in Hospitality Management is a unique collection of articles that represent the highest level of scholarship in hospitality research. The articles identify themes that have established themselves as key trends among academics. These include:- Human resource management challenges - new research on labour turnover in luxury hotels and how classic hospitality paradigms have developed - Hospitality marketing - how the tourism distribution channel has been transformed, perceptions on guests'' perceptions of customer loyalty and transforming customer satisfaction into ''customer delight'' - Experiences and behaviours - understanding quality aspects of restaurant image, hedonic and utilitarian values and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary analysis of recent research trends concerning marketing and HRM research topics and methodology, while also looking to the future in terms of how information and communication technologies will shape the development of the hospitality sector. It will enable readers to access the most important ''thinkers'' active in this arena today.

New Perspectives In Hospitality Management

de Emerald Group Publishing Limited

Propriedade Descrição
ISBN: 9781785608803
Editor: EMERALD GROUP PUBLISHING LIMITED
Data de Lançamento: outubro de 2015
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade: PDF para ADE
Coleção: Emerald Gems
Classificação Temática: eBooks em Inglês > Gestão > Hotelaria e Turismo
EAN: 9781785608803