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Marketing In Culturally Distant Countries eBook
Managing The 4ps In Cross-Cultural Contexts
idioma: inglês
Editor:
Springer International Publishing, junho de 2022 ‧
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145,09€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant†countries, especially considering the role played by cultural distance.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031048326 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | junho de 2022 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | International Series In Advanced Management Studies |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
|
| EAN: | 9783031048326 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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