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Marketing In Culturally Distant Countries
Managing The 4ps In Cross-Cultural Contexts
idioma: inglês
Editor:
Springer International Publishing AG, junho de 2023 ‧
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148,70€
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SINOPSE
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant†countries, especially considering the role played by cultural distance.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031048340 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | junho de 2023 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 184 |
| Tipo de produto: | Livro |
| Coleção: | International Series In Advanced Management Studies |
| Classificação Temática: |
Livros em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
Livros em Inglês > Outros |
| EAN: | 9783031048340 |
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