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Marketing Due Diligence eBook
Reconnecting Strategy To Share Price
idioma: inglês
Editor:
ELSEVIER SCIENCE, Janeiro de 2007 ‧
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41,06€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780080469560 |
| Editor: | ELSEVIER SCIENCE |
| Data de Lançamento: | Janeiro de 2007 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
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| EAN: | 9780080469560 |
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