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Marketing And Finance eBook
Creating Shareholder Value
idioma: inglês
Editor:
WILEY, agosto de 2013 ‧
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39,74€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781118748763 |
| Editor: | WILEY |
| Data de Lançamento: | agosto de 2013 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781118748763 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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