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Marketing 3.0 eBook
From Products To Customers To The Human Spirit
idioma: inglês
Editor:
WILEY, março de 2010 ‧
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27,83€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780470609798 |
| Editor: | WILEY |
| Data de Lançamento: | março de 2010 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9780470609798 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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