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Market Response Models eBook
Econometric And Time Series Analysis
idioma: inglês
Editor:
SPRINGER US, dezembro de 2005 ‧
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325,29€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This second edition, on the use of market response models for planning and forecasting, includes a new chapter on sales forecasting; adds mini case histories and emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780306475948 |
| Editor: | SPRINGER US |
| Data de Lançamento: | dezembro de 2005 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Coleção: | International Series In Quantitative Marketing |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9780306475948 |
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