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Market Response Models: Econometric And Time Series Analysis eBook
idioma: inglês
Editor:
SPRINGER NETHERLANDS, dezembro de 2012 ‧
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145,09€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789400910737 |
| Editor: | SPRINGER NETHERLANDS |
| Data de Lançamento: | dezembro de 2012 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Coleção: | International Series In Quantitative Marketing |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
|
| EAN: | 9789400910737 |
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