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Design & Advertising: Applications Of Design In Advertising Departments eBook
idioma: português do brasil
Editor:
Editora Appris, outubro de 2024 ‧
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6,99€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para wook reader
SINOPSE
This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages. With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond. Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9786525065175 |
| Editor: | Editora Appris |
| Data de Lançamento: | outubro de 2024 |
| Idioma: | Português do Brasil |
| Páginas: | 165 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Português
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Arte
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Design e Ilustração
|
| EAN: | 9786525065175 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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