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Controversy In Marketing Theory: For Reason, Realism, Truth And Objectivity eBook
For Reason, Realism, Truth And Objectivity
idioma: inglês
Editor:
TAYLOR & FRANCIS, setembro de 2016 ‧
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70,21€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781315290874 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | setembro de 2016 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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eBooks em Inglês > Ensino e Educação > Políticas Educacionais e Administração Escolar eBooks em Inglês > Ciências Sociais e Humanas > Filosofia |
| EAN: | 9781315290874 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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10%Controversy In Marketing Theory: For Reason, Realism, Truth And ObjectivityTAYLOR & FRANCIS LTD317,69€ 10% CARTÃOportes grátis
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10%Controversy In Marketing Theory: For Reason, Realism, Truth And ObjectivityTAYLOR & FRANCIS LTD71,64€ 10% CARTÃOportes grátis