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Controversy In Marketing Theory: For Reason, Realism, Truth And Objectivity
For Reason, Realism, Truth And Objectivity
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, março de 2003 ‧
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SINOPSE
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780765609328 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | março de 2003 |
| Idioma: | Inglês |
| Dimensões: | 178 x 230 x 22 mm |
| Encadernação: | Capa mole |
| Páginas: | 360 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9780765609328 |
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10%Controversy In Marketing Theory: For Reason, Realism, Truth And ObjectivityTAYLOR & FRANCIS LTD317,69€ 10% CARTÃOportes grátis
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10%Marketing TheoryTAYLOR & FRANCIS LTD317,69€ 10% CARTÃOportes grátis