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Building Models For Marketing Decisions eBook
idioma: inglês
Editor:
SPRINGER US, junho de 2013 ‧
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464,41€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781461540502 |
| Editor: | SPRINGER US |
| Data de Lançamento: | junho de 2013 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | International Series In Quantitative Marketing |
| Classificação Temática: |
eBooks em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9781461540502 |
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