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Brand Storytelling eBook
Integrated Marketing Communications For The Digital Media Landscape
idioma: inglês
Editor:
Bloomsbury Publishing (USA), fevereiro de 2023 ‧
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30,99€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781538176399 |
| Editor: | Bloomsbury Publishing (USA) |
| Data de Lançamento: | fevereiro de 2023 |
| Idioma: | Inglês |
| Páginas: | 220 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
|
| EAN: | 9781538176399 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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Brand Storytelling30%BLOOMSBURY PUBLISHING PLC61,51€
87,87€portes grátis -
Brand Storytelling30%BLOOMSBURY PUBLISHING PLC24,60€
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Brand Storytelling30%BLOOMSBURY PUBLISHING PLC61,51€
87,87€portes grátis -
Brand Storytelling30%BLOOMSBURY PUBLISHING PLC24,60€
35,14€portes grátis