Ciências Sociais e Humanas

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Social Media Strategy - Marketing, Advertising, And Public Relations In The Consumer Revolution

de Keith A. Quesenberry

~~59,61€~~ 53,65€ 10% IMEDIATO

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 The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates.Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities.Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary.Template worksheets for key strategy components with business context examples.New to the Fourth Edition: Fully redesigned, robust graphics engage students visually.New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform.Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.Recurring College Cupcakes business example allows students to follow a strategic process in context.Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society.Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banksTemplate worksheetsCase BriefsSample syllabiPowerPoint slidesStudent FlashcardsFind additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

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INGLÊS

Constitution Of Knowledge - A Defense Of Truth

de Jonathan Rauch

25,04€ + 10% EM CARTÃO

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 Arming Americans to defend the truth from today's war on facts?In what could be the timeliest book of the year, Rauch aims to arm his readers to engage with reason in an age of illiberalism.? NewsweekA New York Times Book Review Editors' ChoiceDisinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood of falsehoods, and too often didn't even seem to try. Experts and some public officials began wondering if society was losing its grip on truth itself. Meanwhile, another new phenomenon appeared: ?cancel culture.? At the push of a button, those armed with a cellphone could gang up by the thousands on anyone who ran afoul of their sanctimony.In this pathbreaking book, Jonathan Rauch reaches back to the parallel eighteenth-century developments of liberal democracy and science to explain what he calls the ?Constitution of Knowledge? our social system for turning disagreement into truth.By explicating the Constitution of Knowledge and probing the war on reality, Rauch arms defenders of truth with a clearer understanding of what they must protect, why they must do and how they can do it. His book is a sweeping and readable description of how every American can help defend objective truth and free inquiry from threats as far away as Russia and as close as the cellphone.
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Complete Fiction Of H.P. Lovecraft - Horror Classics, Cthulhu Mythos & Supernatural Tales - Fully Illustrated Kindle Edition

de Howard Phillips Lovecraft

0,99€ + 10% EM CARTÃO

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 Eldritch Horrors. Cosmic Dread. The Origin of Modern Weird Fiction Descend into the shadowy depths of the imagination with H.P. Lovecraft, the undisputed master of cosmic horror. This definitive Kindle edition brings together every known story penned by Lovecraft—from the chilling early tales to the legendary Cthulhu Mythos that redefined the horror genre. What''s Inside This Unholy Collection:All major works including The Call of Cthulhu, The Shadow over Innsmouth, At the Mountains of Madness, and The Dunwich HorrorShort stories, novellas, and fragmentary works in one accessible volumeClean formatting and navigation for Kindle—plus optional dark mode-friendly text Enter a world where ancient gods slumber beneath the waves, knowledge drives men to madness, and reality itself is fragile. These tales continue to inspire readers, writers, and filmmakers to this day. What Fans Say:"Lovecraft is where true horror begins—and this collection is the key." - Horror Fan Review"An indispensable volume for readers of Poe, King, and Barker." - Verified Amazon Reader Perfect For:Fans of Stephen King, Edgar Allan Poe, and Clive BarkerHorror lovers, gamers, and Cthulhu cultistsAnyone seeking terrifying, intelligent fiction beyond the ordinaryUnleash ancient terrors. Read the complete fiction of H.P. Lovecraft tonight—if you dare.
Price Of Life - In Search Of What We''Re Worth And Who Decides

de Jenny Kleeman

6,99€ + 10% EM CARTÃO

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 In stories that take us into the worlds of hitmen, insurance frauds and modern-day slaves, Jenny Kleeman explores the value of human life.
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Practical Presentation Skills - Authenticity, Focus & Strength

de Brandt Johnson

3,99€ + 10% EM CARTÃO

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 Master the art of giving presentations, from meetings to pitching to public speaking. Part of the Business Communication Pocket Guides series.
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Handbook Of Public Speaking For Scientists And Engineers

de Peter Kenny

116,59€ + 10% EM CARTÃO

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 A Handbook of Public Speaking for Scientists and Engineers helps scientists and engineers improve their skills at speaking in public in the course of their professional activities
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Power Of Myth-Understandings - Critical Skills For Effective Intercultural Doctoral Supervision Of Chinese Students

de Yanjuan Hu

~~60,94€~~ 54,85€ 10% IMEDIATO

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 The book addresses the misunderstandings and implicit stereotypes that continue to arise in and influence the intercultural encounters of staff and international doctoral students.
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Visual Marketing - A Practical Guide To The Science Of Branding & Retailing

de Barbara E. Kahn e Elizabeth N. Johnson

~~58,29€~~ 52,46€ 10% IMEDIATO

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 Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.
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Antennas - From The Theory Of Long Lines To Integral Equations

de Boris Levin

~~78,16€~~ 70,34€ 10% IMEDIATO

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 This book on antenna analysis and synthesis relies heavily on the long line theory. The approach taken in it corresponds to the physical content of antenna problems, simplifies mathematical apparatus, and makes it possible to overcome difficulties.
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Sports Publicity - A Practical Approach

de Joe Favorito

~~68,89€~~ 62,00€ 10% IMEDIATO

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 In the fourth edition of his ground-breaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge and techniques needed to become a successful communicator.
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Rethinking Media Studies - Media, Meditation And Communication

~~63,59€~~ 57,23€ 10% IMEDIATO

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 This book reconsiders media studies from different philosophical and theoretical perspectives from around the world. It brings together diverse views and visions from thinkers such as Sr Aubrobindo, Jurgen Habermas, Paul Ricoeur, Pope Francis, and Satyajit Ray, among others. The authors focus on the issues of ethics, aesthetics, meditation, and communication in relation to media studies and explore the links between media and mindfulness. The volume includes case studies from India, United States, Switzerland, and Denmark and presents empirical works on new horizons of critical media studies in different fields such as American news media and creative media lab. A unique contribution, this book will be indispensable for students and researchers of journalism, communication studies, social media, behavioural sciences, sociology, philosophy, cultural studies, and development studies.
INGLÊS

Embracing Chatbots In Higher Education - The Use Of Artificial Intelligence In Teaching, Administration, And Scholarship

de Alexander M. Sidorkin

~~29,14€~~ 26,23€ 10% IMEDIATO

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 This book explores integration of AI-powered chatbots tools such as ChatGPT into higher education for instructional and communication purposes. The author emphasizes the responsibility of higher education institutions to equip students with advanced skills for writing with AI assistance, and prepare them for an increasingly AI-driven world.
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Everyday Media Literacy - An Analog Guide For Your Digital Life

de Sue Ellen Christian

63,59€ + 10% EM CARTÃO

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 In this second edition, award-winning educator Sue Ellen Christian offers students an accessible and informed guide to how they can consume and create media intentionally and critically.
INGLÊS

Aspects Of The Novel

de E. M. Forster

~~2,87€~~ 2,58€ 10% IMEDIATO

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 "I am annoyed when people laugh at me for loving *The Swiss Family Robinson*, and I hope that I have annoyed some of you over Scott!" Anyone attempting an analysis and evaluation of novels inevitably runs the risk of upsetting those with different literary tastes. E. M. Forster, in his 1927 Clark Lectures, embraced this challenge in this personal yet seminal account of the English novel.The previous decade had seen a number of significant contributions to literary criticism of the novel, and Forster engages with a number of them in his lectures. Yet most of these have been forgotten, while Forster's *Aspects of the Novel* remains in print, with a new edition introduced by Frank Kermode appearing as recently as 2005. The continuing appeal is not simply Forster's elegant prose, nor his engaging, conversational tone, nor yet the frisson of his many judgments on well-known books and contemporary authors. Rather, the work has proved seminal for Forster's selection of "aspects," and the clarity and cogency of his analysis.Contemporary reviews and reactions to his published lectures tended to decry his insights as limited to his own practice as a leading novelist. With the benefit of hindsight, more recent critics recognize the way in which Forster's account of the novel has shaped the development of its study in the 20th century and beyond. As *Aspects of the Novel* approaches its centenary, it enjoys an established place as a classic of literary criticism.Perfect for aspiring writers, literature students, and anyone passionate about understanding what makes great fiction tick, this timeless masterpiece offers Forster's brilliant insights into character development, plot structure, and the art of storytelling. Whether you're crafting your own novel or simply want to deepen your appreciation of literary classics, Forster's witty and accessible analysis will transform how you read and think about fiction forever.
INGLÊS

Build Your Platform & List With Live Video - Real Fast Results, #10

de Daniel Hall

0,99€ + 10% EM CARTÃO

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 Mike Stewart and I are here to chat today about something that’s cutting edge. If you want to develop your business so that you are "head and shoulders" above what your competitors are doing, or are willing to do, then you’re in the right place. Throughout this episode, we’ll be talking about building up your platform, your list, and the ways that you connect with the market you serve. More importantly, you’re going to learn how to go about doing this with live video!Mike Stewart has over 40 years of commercial/television experience and production. He definitely knows how to produce quality television. I really do appreciate Mike taking the time to help share his expertise with us. Take it away, Mike!
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Tackle The Technology Of Starting Your Own Podcast - Real Fast Results, #65

de Daniel Hall

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 Welcome to this episode of the Real Fast Results podcast! Today’s special guest is Dave Jackson, who is an expert when it comes to putting together podcasts, launching them, and really, all things podcast. He’s the guy that puts together the Real Fast Results podcasts, as a matter of fact. He does the job beautifully and quickly, and he has some really great advice to share with everyone throughout this episode.
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How To Use Analogies And Metaphor To Sell More - Real Fast Results, #94

de Daniel Hall

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 John Pollack is a world-class writer and an expert on the use of language. So, if you are an author or publisher, you are going to gain a lot by reviewing this material. John helps people just like you to tap the full potential of language to reveal truths, articulate ideas, and persuade others to take action.John's expertise comes from working in the corporate arena and for nonprofits. Additionally, he is a journalist as well as a former Presidential Speechwriter for Bill Clinton, and he has spent more than a decade as a consultant for Fortune 500 companies, nonprofits, and public sector leaders. His proficiency doesn't end there either. John has worked as a speechwriter on Capitol Hill, as a foreign correspondent in Spain, and is known for his work as a project manager at The Henry Ford, which is a museum of American innovation.Above all else, John is probably most recognized for the empathy and creativity that comes across in his writing. He has a tendency to venture off the beaten path, and this has led him to become more persuasive as a result of the insight and understanding he has gained. Moreover, his world view has grown immensely from working and living in places like Africa, Antarctica, and Europe. He has also hitchhiked across Australia, explored Caucasus, and skippered a boat, which he built out of 165,321 corks, down the Douro River in Portugal. Some of his written works include The Pun Also Rises, Cork Boat, The World on a String, and Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas. Without further ado, John welcome to the show…How to Use Analogies to Communicate Better and Persuade More PeopleI think that we can start by paying attention to all of the analogies around us. I think many people grew up thinking about analogies in their strictest SAT format. "The Kentucky is to horse racing as the Indie 500 is to auto racing." And so, people feel constricted that way. Once you start thinking of analogies more broadly, as a comparison that suggests parallels between two different things, you'll start seeing them in marketing taglines, business models, legal arguments, biblical parables, sports pages. That awareness, learning to cultivate that awareness, will start tuning up your analogical instincts and allow you to put them to work on your own behalf.
INGLÊS

How To Promote Your Book Without Using Social Media - Real Fast Results, #62

de Daniel Hall

0,99€ + 10% EM CARTÃO

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 Welcome to this episode of the Real Fast Results podcast! If you are an author, if you are a publisher, if you are a small-press independent author and/or publisher, you are definitely in the right place. Today’s special guest is Sandra Beckwith. She is an award winning former publicist who now teaches authors how to market their books, and she does it quite well.Sandra’s Build Book Buzz website has been honored by three different organizations for its excellence. When you go check it out at BuildBookBuzz.com, you’ll know that what she has to say is well-worth listening to.
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Television And The Moving Body

de Zoe Shacklock

~~26,49€~~ 23,84€ 10% IMEDIATO

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 To watch television is to watch bodies in motion: walking, dancing, cooking, fighting, running, playing, travelling, and so on. Television and the Moving Body presents the first detailed exploration of the moving body on television. It analyses different types of movement, including walking, dancing, sports, and craft, outlining how these different movement profiles are employed to construct time, tell stories, work through cultural issues, and foster empathy. Through a range of case studies across different genres and formats, including Gogglebox, The West Wing, Taskmaster, The Repair Shop, Strictly Come Dancing and Sense8, this book examines what television's moving bodies tell us both about normative ideas of movement and identity, and about television itself.
INGLÊS

Toasts And Forms Of Public Address For Those Who Wish To Say The Right Thing In The Right Way

~~1,06€~~ 0,95€ 10% IMEDIATO

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 Toasts and forms of public address for those who wish to say the right thing in the right way serves as a practical and accessible guide to confident public speaking in social settings. The book focuses on helping individuals communicate clearly and gracefully during occasions that call for formal or semi-formal speech. Emphasis is placed on preparation as a foundation for confidence, showing how thoughtful structure can reduce anxiety and improve delivery. Readers are guided through the essentials of crafting toasts, responses, and short addresses that balance sincerity with lightness. Humor is presented as a valuable tool when used with restraint, allowing speakers to connect naturally with audiences. The work highlights how effective speaking relies less on natural talent and more on understanding purpose, audience, and occasion. By offering adaptable examples and clear principles, the book encourages even hesitant speakers to participate with assurance. Overall, it promotes the idea that good public address is a learnable skill rooted in clarity, practice, and thoughtful expression.
INGLÊS

How To Speak And Write Correctly

~~1,06€~~ 0,95€ 10% IMEDIATO

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 How to speak and write correctly offers a clear and practical approach to improving everyday communication through effective use of the English language. The book focuses on helping readers develop confidence in expression by emphasizing clarity, precision, and simplicity rather than technical mastery of complex grammar systems. It promotes the idea that effective communication depends on a manageable working vocabulary and thoughtful word choice, encouraging the use of familiar terms that convey meaning directly. The discussion highlights how unnecessary complexity and inflated language often obscure understanding and weaken expression. Attention is given to spoken and written forms alike, presenting communication as a skill shaped through awareness and practice rather than formal study alone. The work challenges intimidating educational models and instead supports an accessible method that values correctness, confidence, and purpose. By stressing practical usage over theory, the book frames language as a tool for clear thinking and honest expression. Its emphasis on simplicity, accuracy, and everyday usefulness positions communication as an attainable skill essential for personal and professional interaction.
INGLÊS

Evolution Of Expression Volume 1

~~1,06€~~ 0,95€ 10% IMEDIATO

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 Evolution of expression Volume 1 offers a structured exploration of how expressive ability develops when approached as a gradual, disciplined craft. The work introduces an educational philosophy centered on the idea that communication grows through identifiable stages shaped by psychological principles. It compares the growth of an effective speaker to the development found in other artistic practices, suggesting that progress begins with simple energy before advancing toward controlled movement, fuller resonance, and polished articulation. Early chapters outline this progression while encouraging learners to engage deeply with selected literary passages chosen to illustrate each stage. Through these examples, the text emphasizes intentional practice, attentive listening, and a thoughtful connection between inner understanding and outward delivery. The opening portion highlights how expression is not merely a skill but a cultivated response to thought, emotion, and experience, guiding students toward greater clarity, purpose, and confidence. By blending theory with practical application, the volume establishes a systematic path for strengthening communication in both academic and personal settings.
INGLÊS

Medium Of The Video Game

30,41€ + 10% EM CARTÃO

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 An investigation of the video game as an artistic medium.
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Speak, Coach, Train! Strategies To Discover Your Passion

de Barbara H. Smith

9,99€ + 10% EM CARTÃO

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 "Speak Coach Train" joins a particular tradition of inspirational and training books about finding one's voice, recalling life lessons learned, and indulging in their marvelous outcomes.
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