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Brand Storytelling
Integrated Marketing Communications For The Digital Media Landscape
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING PLC, fevereiro de 2023 ‧
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87,87€
10% DESCONTO
CARTÃO
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SINOPSE
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781538176375 |
| Editor: | BLOOMSBURY PUBLISHING PLC |
| Data de Lançamento: | fevereiro de 2023 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 320 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
Livros em Inglês > Outros |
| EAN: | 9781538176375 |