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Brand Risk eBook
Adding Risk Literacy To Brand Management
idioma: inglês
Editor:
TAYLOR & FRANCIS, abril de 2016 ‧
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54,31€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317172741 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | abril de 2016 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
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| EAN: | 9781317172741 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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