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Brand Risk
Adding Risk Literacy To Brand Management
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, março de 2008 ‧
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232,51€
10% DESCONTO
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SINOPSE
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780566087240 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | março de 2008 |
| Idioma: | Inglês |
| Dimensões: | 172 x 244 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 224 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9780566087240 |
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