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Brand Risk
Adding Risk Literacy To Brand Management
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, junho de 2024 ‧
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38,79€
30% DESCONTO
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SINOPSE
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032837840 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | junho de 2024 |
| Idioma: | Inglês |
| Dimensões: | 174 x 246 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 222 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9781032837840 |
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