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Brand Breakout eBook
How Emerging Market Brands Will Go Global
idioma: inglês
Editor:
Palgrave Macmillan UK, junho de 2013 ‧
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52,99€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Written by the world''s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781137276629 |
| Editor: | Palgrave Macmillan UK |
| Data de Lançamento: | junho de 2013 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Palgrave Business & Management Collection |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Gestão > Marketing |
| EAN: | 9781137276629 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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