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Authenticity eBook
What Consumers Really Want
idioma: inglês
Editor:
Harvard Business Review Press, outubro de 2007 ‧
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46,36€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781633690578 |
| Editor: | Harvard Business Review Press |
| Data de Lançamento: | outubro de 2007 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781633690578 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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