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INGLÊS

Communication Excellence - How To Develop, Manage And Lead Exceptional Communications

de Angeles Moreno, Ansgar Zerfass, Dejan Vercic, Piet Verhoeven e Ralph Tench

~~40,55€~~ 32,44€ 20% IMEDIATO

receba amanhã -

portes grátis

 Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
INGLÊS

The New Gold Standard: 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company - 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company

de Joseph A. Michelli e Joseph, Phd Michelli

~~36,49€~~ 29,19€ 20% IMEDIATO

portes grátis

 When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels.
INGLÊS

Managing Public Relations In Sport - Theory And Practice

de Argyro Elisavet (University Of Bergamo, Italy) Manoli

~~209,54€~~ 167,63€ 20% IMEDIATO

portes grátis

 This is a comprehensive, practical guide to understanding public relations as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in globalized and politically visible sporting environments.
INGLÊS

Managing Public Relations In Sport - Theory And Practice

de Argyro Elisavet (University Of Bergamo, Italy) Manoli

~~56,77€~~ 45,42€ 20% IMEDIATO

portes grátis

 This is a comprehensive, practical guide to understanding public relations as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in globalized and politically visible sporting environments.
INGLÊS

Crisis Management And Sports - Global Perspectives

~~64,88€~~ 51,90€ 20% IMEDIATO

portes grátis

 In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.
INGLÊS

International Relations

de Jaime Andres Olarte Martinez

~~129,78€~~ 103,82€ 20% IMEDIATO

portes grátis

 Explore core theories and concepts that shape international relations, from historical evolution and diverse perspectives to conflict, cooperation, and the role of global organizations. Merging theoretical frameworks with real-world case studies, it equips students to analyze the complexities of global politics.
INGLÊS

Public Relations

de Purborini Budiman

~~129,78€~~ 103,82€ 20% IMEDIATO

portes grátis

 Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.
INGLÊS

Festival Management - Planning, Designing, And Delivering Events Globally

de Cynthia Lerick e Ira Rosen

~~225,76€~~ 180,61€ 20% IMEDIATO

portes grátis

 Learn the essential skills for creating and delivering festivals and special events with this textbook, from budgeting and logistics to community engagement, risk management and crisis response.
INGLÊS

Festival Management - Planning, Designing, And Delivering Events Globally

de Cynthia Lerick e Ira Rosen

~~54,06€~~ 43,25€ 20% IMEDIATO

portes grátis

 Learn the essential skills for creating and delivering festivals and special events with this textbook, from budgeting and logistics to community engagement, risk management and crisis response.
INGLÊS

Sport Public Relations

de G. Clayton Stoldt, Mike Ross e Stephen W. Dittmore

~~117,61€~~ 94,09€ 20% IMEDIATO

portes grátis

 Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of sport public relations.
INGLÊS

Ai For Public Relations - A How-To Guide For Implementation And Management

~~68,95€~~ 55,16€ 20% IMEDIATO

portes grátis

 Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
INGLÊS

Ai For Public Relations - A How-To Guide For Implementation And Management

~~40,55€~~ 32,44€ 20% IMEDIATO

portes grátis

 Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
INGLÊS

Public Relations: The Basics

de Deborah A. (Suny Buffalo State College, Usa) Silverman

~~232,51€~~ 186,01€ 20% IMEDIATO

portes grátis

 This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.
INGLÊS

Public Relations: The Basics

de Deborah A. (Suny Buffalo State College, Usa) Silverman

~~29,73€~~ 23,78€ 20% IMEDIATO

portes grátis

 This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.
Event Planning And Management - Principles, Planning And Practice

de Bernadette Albert, Dan Lomax e Ruth Dowson

~~91,93€~~ 73,54€ 20% IMEDIATO

portes grátis

 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Event Planning And Management - Principles, Planning And Practice

de Bernadette Albert, Dan Lomax e Ruth Dowson

~~54,06€~~ 43,25€ 20% IMEDIATO

portes grátis

 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Planning And Managing Public Relations Campaigns - A Strategic Approach

de Anne Gregory e Mandy Pearse

~~91,93€~~ 73,54€ 20% IMEDIATO

portes grátis

 A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Planning And Managing Public Relations Campaigns - A Strategic Approach

de Anne Gregory e Mandy Pearse

~~54,06€~~ 43,25€ 20% IMEDIATO

portes grátis

 A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
INGLÊS

Public Relations Writing - Essential Tools For Effective Storytelling

de Valerie Fields

~~198,73€~~ 158,98€ 20% IMEDIATO

portes grátis

 With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
INGLÊS

The Role Of Leadership In Building Inclusive Diversity In Public Relations

de Karla (The University Of Alabama) Gower e Nilanjana (Southern Illinois University Carbondale) Bardhan

~~232,51€~~ 186,01€ 20% IMEDIATO

portes grátis

 This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
INGLÊS

The Role Of Leadership In Building Inclusive Diversity In Public Relations

de Karla (The University Of Alabama) Gower e Nilanjana (Southern Illinois University Carbondale) Bardhan

~~64,88€~~ 51,90€ 20% IMEDIATO

portes grátis

 This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
INGLÊS

Narrative Organizations - Making Companies Future Proof By Working With Stories

de Christine Erlach e Michael Muller

~~60,82€~~ 48,66€ 20% IMEDIATO

portes grátis

 This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective.
INGLÊS

Corporate Communications In Restructuring Phases - Successfully Shaping Change With Strategic Communication

de Ulrich Gartner

~~74,34€~~ 59,47€ 20% IMEDIATO

portes grátis

 This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies.
INGLÊS

Fundraising Is - Everything Done Before Asking For Money

de Patrick Belcher

~~18,86€~~ 15,09€ 20% IMEDIATO

portes grátis

 Fundraising Is helps fundraisers build a sustainable plan for their own and their organizationâ€™s success.
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