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INGLÊS

Communication Excellence - How To Develop, Manage And Lead Exceptional Communications

de Angeles Moreno, Ansgar Zerfass, Dejan Vercic, Piet Verhoeven e Ralph Tench

40,55€ + 10% EM CARTÃO

receba amanhã -

portes grátis

 Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
INGLÊS

Trust Me I'M Lying - Confessions Of A Media Manipulator

de Ryan Holiday

17,56€ + 10% EM CARTÃO

portes grátis

 Exposing the truth behind fake news - and how to spot the real from the fake.
INGLÊS

Crystallizing Public Opinion

de Edward Bernays

14,86€ + 10% EM CARTÃO

 In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
INGLÊS

The New Gold Standard: 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company - 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy Of The Ritz-Carlton Hotel Company

de Joseph A. Michelli e Joseph, Phd Michelli

36,49€ + 10% EM CARTÃO

portes grátis

 When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels.
INGLÊS

Public Relations

de Edward L. Bernays

27,03€ + 10% EM CARTÃO

portes grátis

 Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.
INGLÊS

Crisis Management And Sports - Global Perspectives

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.
INGLÊS

Public Sector Management

de Chester Alexis C. Buama

~~178,45€~~ 160,61€ 10% IMEDIATO

portes grátis

 Examine effective strategies for public sector management through insightful discussions on policy formulation, resource management, and performance evaluation. Real-world examples illustrate techniques that foster innovation and accountability, delivering practical insights for professionals and students alike.
INGLÊS

International Relations

de Jaime Andres Olarte Martinez

116,80€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 Explore core theories and concepts that shape international relations, from historical evolution and diverse perspectives to conflict, cooperation, and the role of global organizations. Merging theoretical frameworks with real-world case studies, it equips students to analyze the complexities of global politics.
INGLÊS

Public Relations

de Purborini Budiman

116,80€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.
INGLÊS

Sport Public Relations

de G. Clayton Stoldt, Mike Ross e Stephen W. Dittmore

~~117,61€~~ 105,85€ 10% IMEDIATO

portes grátis

 Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of sport public relations.
INGLÊS

Ai For Public Relations - A How-To Guide For Implementation And Management

~~68,95€~~ 62,06€ 10% IMEDIATO

portes grátis

 Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
INGLÊS

Ai For Public Relations - A How-To Guide For Implementation And Management

~~40,55€~~ 36,50€ 10% IMEDIATO

portes grátis

 Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
INGLÊS

Public Relations: The Basics

de Deborah A. (Suny Buffalo State College, Usa) Silverman

~~209,54€~~ 188,59€ 10% IMEDIATO

portes grátis

 This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.
INGLÊS

Public Relations: The Basics

de Deborah A. (Suny Buffalo State College, Usa) Silverman

~~28,38€~~ 25,54€ 10% IMEDIATO

portes grátis

 This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.
Event Planning And Management - Principles, Planning And Practice

de Bernadette Albert, Dan Lomax e Ruth Dowson

~~91,93€~~ 82,74€ 10% IMEDIATO

portes grátis

 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Event Planning And Management - Principles, Planning And Practice

de Bernadette Albert, Dan Lomax e Ruth Dowson

~~54,06€~~ 48,65€ 10% IMEDIATO

portes grátis

 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Planning And Managing Public Relations Campaigns - A Strategic Approach

de Anne Gregory e Mandy Pearse

~~91,93€~~ 82,74€ 10% IMEDIATO

portes grátis

 A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Planning And Managing Public Relations Campaigns - A Strategic Approach

de Anne Gregory e Mandy Pearse

~~54,06€~~ 48,65€ 10% IMEDIATO

portes grátis

 A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
INGLÊS

Public Relations Writing - Essential Tools For Effective Storytelling

de Valerie Fields

~~198,73€~~ 178,86€ 10% IMEDIATO

portes grátis

 With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
INGLÊS

Event Planning And Management - Principles, Planning And Practice

de Bernadette Albert, Dan Lomax e Ruth Dowson

50,01€ + 10% EM CARTÃO

portes grátis

 Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
INGLÊS

The Role Of Leadership In Building Inclusive Diversity In Public Relations

de Karla (The University Of Alabama) Gower e Nilanjana (Southern Illinois University Carbondale) Bardhan

209,54€ + 10% EM CARTÃO

portes grátis

 This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
INGLÊS

The Role Of Leadership In Building Inclusive Diversity In Public Relations

de Karla (The University Of Alabama) Gower e Nilanjana (Southern Illinois University Carbondale) Bardhan

62,18€ + 10% EM CARTÃO

portes grátis

 This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
INGLÊS

Narrative Organizations - Making Companies Future Proof By Working With Stories

de Christine Erlach e Michael Muller

60,82€ + 10% EM CARTÃO

portes grátis

 This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective.
INGLÊS

Corporate Communications In Restructuring Phases - Successfully Shaping Change With Strategic Communication

de Ulrich Gartner

74,34€ + 10% EM CARTÃO

portes grátis

 This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies.
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