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Pr Agency Handbook

de Adrienne A. Wallace, Luke W. Capizzo e Regina Luttrell

~~39,34€~~ 35,41€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication-The rise of AI and automation in content creation and project management-The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work-New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features:-Real-world examples from the field ensure that the practical concepts presented become concrete for you.-Interviews with industry professionals from around the world provide snapshots of the agency experience-PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment- Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases
INGLÊS

Wealth Of Nations - Adam Smith''S Landmark Of Economic Theory, Capitalism, And Free Markets

de Adam Smith

0,99€ + 10% EM CARTÃO

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 What truly creates wealth?Dive into the revolutionary ideas that laid the foundation of modern economics in The Wealth of Nations, Adam Smith''s timeless masterpiece.Originally published in 1776, this groundbreaking work explores how labor, productivity, and free markets shape the prosperity of nations. Smith''s principles—from the invisible hand to division of labor—are still quoted in boardrooms and classrooms around the globe .In this insightful volume, you''ll uncover how self-interest and competition drive innovation, why specialization matters, and how the balance between public good and private gain influences society at large .Why readers and scholars value this book: "A must-read for anyone serious about understanding capitalism and global economics." "The cornerstone of classical economics—still relevant in today''s world of trade wars and global finance." Required reading in universities and referenced by economists, historians, and policymakers This edition includes: Modern formatting and chapter indexing Expert annotations for better comprehension Optimized digital layout for Kindle readers Download The Wealth of Nations today and equip yourself with the knowledge that shaped modern economic thought. A powerful read for entrepreneurs, students, and thinkers alike!
INGLÊS

Public Relations Campaigns - An Integrated Approach

de Luke W. Capizzo e Regina M. Luttrell

~~109,98€~~ 98,98€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model-Paid media, Earned media, Social media, and Owned media-to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.
INGLÊS

Practical Guide To Public Relations For Businesses, Nonprofits And Pr Leaders - Seo, Ai, Content Marketing, Social Media & Thought Leadership

de Amy Rosenberg

8,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 PR That Works SmarterMost PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says old-school media coverage will even benefit you?Today's approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership into the very fiber of PR. Pouring decades of experience into her newest book, she offers effective steps for small teams and real-world budgets.Put smart, steady PR to work:<ul><li>Land earned media coverage with podcasters, bloggers and traditional media</li><li>Boost website rankings with search engine optimization and blog posts</li><li>Build an AI-powered marketing team while practicing better self-management</li><li>Streamline PR with content marketing, crisis communications and thought leadership</li></ul>You'll leave with the beginning of a marketing plan that repurposes PR and jumpstarts your content and social media. Now is the time to break PR out of its chains to fuel growth across every channel.Just getting started in the PR or marketing industry? Check out Rosenberg's first book,A Modern Guide to Public Relations: Unveiling the Mystery of PR. This is PR that works as hard as you do.
INGLÊS

Propaganda (Original Classic 1928 Edition) - The Definitive And Complete Masterwork On Public Relations

de Edward Bernays

~~13,22€~~ 11,90€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use. First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since. For Bernays, propaganda, or public relations, is intimately linked to a well-functioning democracy. “Today the privilege of attempting to sway public opinion is everyone’s. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis.” Democratic government is shaped and directed by public opinion. Bernays tells us that public opinion can be shaped in turn. Public relations is an overwhelmingly powerful tool, but one that should always be focused on the long-term advancement of society.
Public Relations Campaigns - An Integrated Approach

de Luke W. Capizzo e Regina M. Luttrell

~~109,98€~~ 98,98€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model—Paid media, Earned media, Social media, and Owned media—to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.
INGLÊS

Propaganda (Deluxe Edition) - Includes Bonus Book: Crystallizing Public Opinion

de Edward Bernays

~~19,85€~~ 17,87€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 "Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group." —Edward Bernays First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the "new propaganda" as public relations—a name that has stuck ever since. Some of the details of Bernays’ work may seem to have a quaint charm, like his discussions of women’s hats and the length of skirts. Yet even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays is not a cynic or manipulator. He insists that public relations must make its case not in an exaggerated or dishonest way, but accurately and fairly. He stresses that public relations at its best influences mass opinion toward positive and uplifting ends. "We are proud of our diminishing infant death rate—and that too is the work of propaganda," he writes. Indeed for Bernays, propaganda, or public relations, is intimately linked to a well-functioning democracy. "Today the privilege of attempting to sway public opinion is everyone’s. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis." Democratic government is shaped and directed by public opinion. Bernays tells us that public opinion can be shaped in turn. Public relations is an overwhelmingly powerful tool, but one that should always be focused on the long-term advancement of society. Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use. This deluxe edition also includes Bernays’ 1923 classic Crystallizing Public Opinion.
INGLÊS

Introduction To Public Relations - Strategic, Digital, And Socially Responsible Communication

de Janis Teruggi Page e Lawrence J. Parnell

~~109,98€~~ 98,98€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industrys foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.
INGLÊS

Working Postures And Movements

107,31€ + 10% EM CARTÃO

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 The book addresses seating concepts, hand tool and pedal designs, foot-floor interfaces, digital human models for computer-aided design and engineering, and work organization (task duration, breaks, handling frequency) as they affect human performance and musculoskeletal injury reduction.
INGLÊS

Prevention Of Accidents Through Experience Feedback

de Urban Kjellen

311,38€ + 10% EM CARTÃO

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 Using the Safety, Health and Environment (SHE) information system, the author provides useful information on how to reduce accidents in the workplace.
INGLÊS

Introduction To Public Relations - Strategic, Digital, And Socially Responsible Communication

de Janis Teruggi Page e Lawrence J. Parnell

~~107,56€~~ 96,80€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how todays PR professionals craft persuasive messages using modern technologies while working in line with the industrys foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.
INGLÊS

How To Manage Your Pr

de Dr Jim Porter

2,99€ + 10% EM CARTÃO

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 Entrepreneurs Brief Guide - How to Manage Your PR.In 30 minutes, learn how to: (a) Define your need for PR, (b) Approach the media and sell your story, (c) Come up with new ways to reach your audience and (d) Format your press release.
INGLÊS

Beyond Gamergate: The Pr Crisis Strategy Guide

de Jason Miller

2,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Never pick fights with Gamers, after a few hours, you'll be exhausted and you'll realise the Gamer is enjoying it and has more energy than they started with
INGLÊS

Rules Of Work - A Practical Engineering Guide To Ergonomics, Second Edition

de Dan Macleod

90,09€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Revised and updated to reflect new insights from workplace developments, this second edition of a bestseller.
INGLÊS

Practical Guide To Call Center Technology - Select The Right Systems For Total Customer Satisfaction

de Andrew Waite

66,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording
INGLÊS

Complete Guide To Public Relations For Smes

de Mark D. Wells

~~13,24€~~ 11,92€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 The Complete Guide to Public Relations for Small to Medium-Sized Enterprises Are you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand's story and engage with your audience? If so, this book is written for you. Discover the power of public relations with this comprehensive guide to effective public relations, tailored to help you to grow your business and build your brand and profile. "The Complete Guide to Public Relations for SMEs" demystifies the concept of public relations and highlights its critical importance in the digital age. From understanding the evolving public relations landscape to establishing a strong brand identity, this book covers everything in depth. With insights into the unique challenges faced by SMEs, practical strategies, and real-life case studies, this guide will empower you with the knowledge and tools you need to elevate your business. Imagine your brand gaining the recognition it deserves, fostering trust, and improving your bottom line. With chapters dedicated to developing targeted public relations strategies, leveraging the power of social media, and creating compelling content, success is within your grasp. Learn to develop and implement realistic public relations goals, measure success, and adjust strategies based on detailed feedback, ensuring your efforts deliver tangible results. Discover the synergy between public relations, marketing, and advertising, and how these elements should be used in unison to amplify your message. Gain insights into building relationships with journalists, writing impactful media releases, and utilising visual and multimedia content to captivate your audience. Don't let your small to medium-sized enterprise remain in the shadows. Embrace the proven practices, actionable insights, and cutting-edge technology detailed in this comprehensive guide. "The Complete Guide to Public Relations for SMEs" is your roadmap to building a prominent and trustworthy brand. Your journey to mastering the art of public relations begins here!
INGLÊS

Public Relations Writing - Essential Tools For Effective Storytelling

de Valerie Fields

~~106,00€~~ 95,40€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
INGLÊS

Create An Exciting New Start

de Don M. Haney

~~13,24€~~ 11,92€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Need a new start?I've been there. During my forty-two years as a sales representative, I changed industries three times. Then, when I found an industry I could stay in for a while, I developed a voice disorder. That's not good if you work in sales. But I continued to work in sales for twenty years after developing a voice disorder.Want to learn about the mindset that helped me through all of this?
INGLÊS

Public Relations Writing - Essential Tools For Effective Storytelling

de Valerie Fields

~~106,00€~~ 95,40€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Brand Singapore (Third Edition)

de Koh Buck Song

15,89€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping the Singapore brand through history
No Comments And Don'T Quote Me!

de Hiang Whai Quak

20,66€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Many governments, companies are being punished by their own press mismanagement. In this delightful book filled with unpublished media stories and useful practical tips, veteran spin doctor Quak Hiang Whai serves up some of the most spectacular media crises, fiascos and lessons culled from his two decades of media experience.
INGLÊS

Propaganda

de Edward Bernays

~~10,59€~~ 9,53€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an ad man is an oversimplification that the man himself would find great objection with. First published in 1928, "Propaganda" lays out Bernays beliefs on the complex correlation between human psychology and public opinions of politics and commerce. As Bernays himself explains: "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." "Propaganda", Bernays hugely influential work, helps to give the reader a better understanding of the profound effect of corporate and political rhetoric upon popular beliefs, a subject which is as important today as it has ever been.
INGLÊS

Discovering Public Relations - An Introduction To Creative And Strategic Practices

de Karen Freberg

~~107,33€~~ 96,60€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
INGLÊS

Consumer Nationalism In China - Examining Its Critical Impact On Multinational Businesses

de Maggie Ying Jiang

~~33,13€~~ 29,82€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
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