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Digital Vortex - How Today''S Market Leaders Can Beat Disruptive Competitors At Their Own Game

de James Macaulay, Jeff Loucks e Michael Wade

13,18€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD"Digital disruption" sounds like another business buzzword—until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from market leader to also-ran. This scenario is beginning to play out in every industry. Everything that can be digitized—from products and services to the entire value chain—is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality. In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do. In today’s world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course—to compete with disruptors and win.

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Playing To Win, Expanded With Bonus Hbr Articles - How Strategy Really Works

de A.G. Lafley e Roger L. Martin

~~42,39€~~ 38,15€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 The proven playbook for winning now updated with a new preface and two bonus HBR articles.
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Business Warfare - A Framework For Business Strategy Based On Clausewitz, Sun Tzu, Foch And Machiavelli

de Paulo Cardoso do Amaral

~~13,24€~~ 11,92€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Sun Tzu provides great teachings for battleground struggles, so why do we need more authors and insights? Because Sun Tzu deals with confrontation, and that''s not enough. There are currently more factors influencing any entity''s strategic positioning than just fighting for consumers, customers, and clients-unexpected factors beyond eyesight at battleground level, like regulations and political moves unleashed by stakeholders.Enter Clausewitz, delivering a broad inclusion of the factors currently influencing business. He invites the strategist to contemplate political level actions besides war, something not so extensively covered by Sun Tzu. And the wisdom in Clausewitz''s Trinity concept is a bedrock for a solid, encompassing, and enlightened strategic appraisal well beyond traditional methodologies.The book also covers Sun Tzu''s dynamic approach to struggle, on a substratum of situational awareness, which other others tend to miss when analyzing The Art of War. Situational awareness is critical in business strategy. And Sun Tzu''s strategic vision is bottom-up-refreshing because traditional strategic planning has been primarily top-down.Then came Ferdinand Foch¾a mandatory add-on for developing Sun Tzu''s framework. It acknowledges the need to measure tactical effectiveness, otherwise, how do you choose among different tactical choices?Machiavelli pops up next. Whereas Sun Tzu deals with battle, Machiavelli specializes in what to do with victory. For businesses, that means profit. And how do you make a profit? By winning everybody''s hearts, and that is Machiavelli''s specialty.If you live in a predictable and stable competitive environment, this book is not for you. If not, and you need strategic thinking, the practical frameworks put forward will foster your insights. Paulo Cardoso do Amaral has an extensive background in engineering, information systems, and business management. In addition to his corporate roles, Paulo is an MBA Professor at CatólicaLisbon, and since 2014, he has been teaching at Bejing''s Tsinghua University and Ecole Nationale des Ponts et Chaussées in Paris. Paulo has a deep connection with military education, having been a professor at the Portuguese Air Force Academy, the Portuguese Army Military Academy, and the Command and General Staff Officers'' Course for the three branches of the Portuguese Army.
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Velocity Management In Logistics And Distribution - Lessons From The Military To Secure The Speed Of Business

de Joseph L Walden

192,13€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Explains how to successfully migrate towards velocity management, which espouses replacing traditional reliance on mass quantities of inventory with receiving what is needed when it is needed - providing businesses with the ability to meet customers' ever-changing requirements.
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Office Ergonomics

de Karl H.E. Kroemer

88,76€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Office workers form a large and growing proportion of the workforce, especially with the growth of the service sector
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Supply Chain Logistics Program For Warehouse Management

de David E. Mulcahy e Joachim Sydow

165,63€ + 10% EM CARTÃO

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 Most logistics professionals have learned from experience that a pre-planned and organized warehouse operation concept with a WMS program project offers significant advantages. This title provides insights and tips to improve the efficiency of a WMS program.
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Outsmarting The Avalanche - Circumvent Catastrophe, Conquer Crisis, And Cultivate Culture

de Michael J. Orlando

~~17,28€~~ 15,55€ 10% IMEDIATO

 The most dangerous decisions always sound like common sense. Can you tell the difference?In high-stakes leadership, failure is rarely the result of stupidity or malice. It is the cumulative weight of "rational" decisions, of small concessions in culture, process, and accountability that feel like common sense in the moment but create catastrophic momentum over time.How do you recognize a disaster when it still looks like a strategic pivot?Fintech veteran Mike Orlando has spent twenty years navigating the boardrooms of Garmin, Visa, and CyberSource. Now he's pulling back the curtain on corporate crises. Part memoir and part tactical handbook, this executive-level "choose-your-own-adventure" places you at the center of an organizational breakdown.As the narrative unfolds, you aren't just a reader. You are the decision-maker. Through fictionalized scenarios based on real-world leadership challenges, you will:<ul><li>Audit the Culture: Use diagnostic frameworks to spot flawed logic when it’s dressed up as common sense.</li><li>Trace the Pattern: Connect modern workplace dynamics to historical failures, where the smartest people in the room got it wrong.</li><li>Improve the Logic Identify the logical fallacies hidden within strategies, decks, and leadership alignment.</li></ul>Whether you are a senior executive refining your strategic intuition or an emerging leader building organizational fluency, Outsmarting the Avalanche is a masterclass in critical thinking.
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How To Sell Physical Info Products Through Fba - Real Fast Results, #92

de Daniel Hall

0,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Greg Cesar has a fantastic opportunity to present to you that hardly anyone else is harnessing right now. Greg is an international expert in creative internet marketing strategies. Over 100,000 people have purchased Greg's products online, so obviously, he knows how to sell products.Greg has been invited to speak on stages as far away as Singapore and Malaysia, and he has helped thousands of students to drive more laser-targeted traffic to their websites. Again, he is a creative thinker, and therefore, he often uses out-of-the-box strategies to dominate niche markets. Through his courses and trainings, Greg teaches people how to utilize mindset marketing, how to find hidden entry points in niche markets, and more specifically, how to use emotional triggers that help to get people to click on ads and buy more.With these strategies in place, you can even go into larger, more competitive markets, and get more clicks for pennies on the dollar, rather than spending dollars at a time on clicks, like your competitors will be doing within these markets. Greg is an excellent marketer and an all-around great guy who carries a reputation of having a lot of integrity.Promise: A New Way to Sell InformationI'm going to show you a new way to be able to sell information. It's not just about creating the information, it's about distribution and getting people to buy it. When you kind of understand what we've done, you'll know why this is one of the easiest things that I've ever done, and also, one of the most profitable. If you get it, this could literally change your life. Hopefully, this will make sense to you today.
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What'S A Company For? - A Problem In Business Ethics (Or...When Socrates Met Milton Friedman)

de Alexander Pepper

~~0,95€~~ 0,86€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Is the job of a company director simply to make as much money as possible as quickly as possible for shareholders? Do businesses have obligations to employees, other stakeholders, and society as a whole? And, most pressingly of all, do they have any responsibility for the environment, for social inequality, and to sustain fair competition in a world dominated by mega-corporations? In this book, Professor Alexander ('Sandy') Pepper considers the controversial subject of corporate purpose. Drawing on ideas from philosophy, economics, law, and management studies, he critically examines competing answers to the question 'What's a Company For?'. To help answer this, Pepper imagines the conversations that might take place if 20th-century economist Milton Friedman, who famously argued for the primacy of shareholders' interests, engaged in dialogue with Socrates. The Athenian philosopher proves a playful and provocative interlocutor for questions of how a company operates ethically when faced with 21st-century questions of responsibility towards people, society, and the planet.Ultimately, through academic argument and creative philosophical dialogues, Pepper makes the case for responsible business. Building on Alasdair MacIntyre's virtue ethics, he argues that a company's purpose encompasses not just profit, but prosperity for all those who contribute to its work, particularly employees. It also has moral obligations to society in general. This book is a concise, witty, and engaging exploration of these knotty debates, and an essential read for students, researchers and even company directors looking to understand the bigger picture.
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The Radical Thread - Weaving Faith, Love, And Service Into The Customer Experience

de Karen Lynn Slusher

3,95€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Ever wonder what it would look like to weave a little bit of Heaven into your everyday work? To turn ordinary emails, meetings, and customer chats into something that feels... sacred? That's the heartbeat of The Radical Thread. This isn't just another customer service strategy. It's a completely different way of working—one built on a foundation of real faith, genuine love, and service that's led by the Spirit, not a script. The Radical Thread is a call to live out your discipleship right at your desk. To see that no task is too small when it's done intentionally, in the name of Jesus. Every single thing you do can carry eternal weight. It's time to stop managing your faith and start weaving it—into every thread of your business and your life. And honestly? The world is waiting for what you'll bring.
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Innovation Or Elimination - Winning In A World Of Constant Change

de Itai Green

~~17,28€~~ 15,55€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Adapt or vanish. The choice is yours.In an era defined by lightning-fast disruption, traditional business strategies are no longer enough. Innovation or Elimination provides a high-stakes roadmap for leaders who refuse to be left behind. Drawing on two decades of experience, Itai Green reveals why innovation is a strategic imperative for survival, offering actionable strategies for open innovation and technology adoption.Through real life first hand experiences, the book demonstrates how leading corporations harness collaboration to stay ahead of rapid technological, economic, and geopolitical shifts.Rather than theory, the book provides a strategic playbook for building an innovation-ready culture, designing the right structures, engaging the global startup ecosystem, and measuring what truly matters. With practical tools for evaluating pilots, integrating external technologies, and balancing short-term pressures with long-term vision, this book prepares leaders to drive innovation from intention to execution.Ideal for executives, innovation managers, board members, and policymakers, Innovation or Elimination offers actionable insights and proven frameworks to help any organization become resilient and future-ready.
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Think, Focus, Grow Rich - A Practical Wealth System For The Age Of Ai

de Robert e Tupin

4,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The playbook for building wealth has been torn up. The Industrial Age strategy of trading time for money is obsolete, and even the Digital Age advantage of specialized knowledge is fading. We've entered the Intelligence Age, where artificial intelligence can produce content, code, and analysis at a scale that was once unimaginable. In this new reality, what is the most valuable asset? It's not what you know or how hard you work—it's how clearly you think. Think, Focus, Grow Rich provides a groundbreaking and practical system for professionals, freelancers, and entrepreneurs to thrive in the AI economy. This book reveals that while technology can amplify output, it cannot create intention. The new path to financial freedom lies in mastering the uniquely human skills of judgment, clarity, and strategic thinking. You will learn to direct intelligence—both human and artificial—toward creating real value, moving from a passive consumer to a powerful creator. Discover the 'Three Capitals' of modern wealth: Financial, Time, and Attention. This book offers a concrete framework for managing these assets to design the life you want, not just a high-income treadmill. Through actionable advice and a transformative 90-day reset plan, you'll learn to build skills that multiply, apply leverage effectively, and develop a robust system for your money. This is the essential guide to mastering productivity and wealth creation in a world dominated by algorithms. If you sense the economic shift and feel a mix of excitement and uncertainty, this book is your roadmap. It's not a get-rich-quick scheme, but a durable strategy for anyone ready to stop drifting and start building a future of purpose and prosperity. Learn to harness the power of the Intelligence Age and secure your human edge for decades to come.
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Chaos To Clarity - Making Sense Of Complex Business Transformation

de Caren Shiozaki

~~17,28€~~ 15,55€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Chaos to Clarity: Making Sense of Complex Business Transformation is an essential guide for leaders who must navigate the intersection of strategy, people, process, and technology change.Written in clear, executive-level language, this book demystifies complex business transformation as a holistic reinvention of how an organization creates value, engages customers, and operates in todays volatile and fast-moving business environment.Through practical frameworks that the author has applied in real-world situations, readers explore the key dimensions of transformation- process redesign, technology modernization, organizational structure, and cultural evolution- while addressing common challenges such as workforce readiness, change resistance, governance, and risk.This book is intended for executives and senior leaders, to help them understand the why, what, and how of complex business transformation. It provides advice on preparing for implementation success and establishing governance to promote accountability and strategic alignment.Finally, this book enables leaders to lead with clarity and confidence to reshape their businesses not just for todays competitive pressures, but for a sustainable and resilient future.
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International Trade China: Coal, Oil And Gas

de Philipp Gau

21,81€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Seminar paper from the year 2009 in the subject Business economics - Trade and Distribution, grade: 1,0, European School of Business Reutlingen (ESB), language: English, abstract: China's extremely fast growing economy has made the demand and supply of energy a crucial topic. Today, China is the largest consumer of primary energy and the third largest producer. In the years between 1978 and 2000, the Chinese economy grew by 9% while at the same time the energy demand only grew by 4%. This trend has been turned around in 2001, when growth was stable at 9%, but energy demand grew by 13% a year. While China demanded 10% of the world energy demand in 2001, supporting these demand by 96% of domestic production, in 2007 they already accounted for 15% of the worlds energy demand, making them dependent on imports for coal, oil and gas,due to domestic supply lower 90%. As a result of these movements in the domestic demand and production picture of primary energies, China will have to face growing dependencies on the international energy markets, to secure sufficient energy to industry and population. The purpose of this paper is to show the change of trade flows in China with a focus on the primary energy resource coal, oil and gas. The change of production, consumption,import and export of these as well as related topics as price and transportationwill be identified.Illustrating government involvements and economic players will complete the researchto offer a comprehensive picture. [...]
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Rules On Digital Trade In The Light Of World Trade Organization Agreements

de Asif Khan

~~45,65€~~ 41,09€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Doctoral Thesis / Dissertation from the year 2023 in the subject Business economics - Trade and Distribution, , language: English, abstract: This doctoral dissertation deals with rules on digital trade in the light of WTO agreements. Digital trade has brought about profound changes in the international trade framework. Traditional trade, which primarily involved the exchange of physical goods, has now expanded to encompass a wide range of digitally delivered services, online transactions, and data flows. This transformation has been driven by advancements in technology and the increasing interconnectedness of the global economy. The digital economy encompasses various digital technologies and platforms and has become a significant driver of economic growth and innovation. It allows businesses to reach international markets more quickly and efficiently, transcending geographical barriers. The internet, mobile devices, cloud computing, and artificial intelligence have facilitated this digital transformation. These technologies enable seamless communication, data storage and processing, automation, and personalised services, revolutionising how businesses operate and engage in international trade. Digital trade has created new opportunities for businesses of all sizes. Small and medium-sized enterprises have benefited from the ability to access global markets through digital platforms and e-commerce. These platforms provide a means for Small and medium-sized enterprises to connect with potential customers worldwide, establish their presence, and market their products and services without needing a physical presence in foreign markets. This has lowered entry barriers and empowered Small and medium-sized enterprises to participate in global value chains, expanding their reach and contributing to economic growth. One of the notable developments in the digital trade era is the rise of platform-based businesses. These platforms, such as e-commerce marketplaces, ride-sharing services, and online payment systems, act as intermediaries connecting buyers and sellers across borders. They facilitate transactions, provide infrastructure and services, and enable businesses to expand their customer base globally. Platforms have become influential players in international trade, shaping market dynamics and redefining traditional trading system.
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Brexit And Covid-19. Unveiling The Dual Stressors On The Irish Cheese Sector

21,29€ + 10% EM CARTÃO

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 Bachelor Thesis from the year 2021 in the subject Business economics - Trade and Distribution, , course: Bachelor of Business (Honours) in Global Supply Chain Management, language: English, abstract: This study aims to scrutinize the extent of the repercussions of Brexit coupled with the compounded effects of the COVID-19 pandemic on the Irish cheese sector, a segment profoundly intertwined with the UK market. The investigation sheds light on the challenges and upheavals faced by the sector amidst a time of political and health crises, with a particular focus on the immediate responses and adaptations of the stakeholders in this sector. In 2016, a majority of British citizens, through a referendum, decided to exit the EU single market a move prophesied by many as a "lose-lose" situation for both the EU and the United Kingdom (UK). Especially impacted is the Republic of Ireland, which remained in the EU, owing to its historical connections, geographical proximity, and significant economic exposure to the UK market. This study narrows down its focus on the Irish cheese sector, which heavily relies on the UK market, being the primary export market for products such as cheese. Utilizing a cross-sectional survey methodology, quantitative data were gathered from stakeholders in the Irish cheese sector to pinpoint the impacts of Brexit and the COVID-19 pandemic on the market. An online questionnaire was disseminated to 15 respondents to garner deeper insights into the current market landscape.
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Future Of Sales In The B2b Software Industry. The Digitalization Of Sales In German Small And Medium-Sized Enterprises

eBook 10%

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Future Of Sales In The B2b Software Industry. The Digitalization Of Sales In German Small And Medium-Sized Enterprises

de Tim Schick

34,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Master's Thesis from the year 2022 in the subject Business economics - Trade and Distribution, grade: 1,3, European School of Business Reutlingen, language: English, abstract: In addition to an overview of the most relevant trends and the most promising digital methods as well as tools for sales, this master thesis will provide insights into the practical aspects of Digital Sales. A particular focus will be placed on the relevance and influence of Digital Leadership in the context of necessary change management regarding the digitalization of sales. Across all industries, digitalization leads to sustainable structural changes for companies of all sizes. New business models are emerging, existing business models are changing fundamentally or are even disappearing altogether. Hardly any business area is spared from disruptive change. Therefore, also customer management and sales constantly face new challenges and opportunities. Familiar processes and methods have to be reassessed radically to ensure ongoing success. Companies have to learn to adapt their customer management to changing requirements. They cannot hope that customers will continue to move towards providers as they have in the past. This has profound consequences for sales. Existing processes have to change, salespeople have to adapt their skills and competencies to shifting customer expectations, and organizations have to review their structures. Companies that do not address the digital market changes today will not survive in the future. In contrast to U.S.-based companies, German companies have been hesitant to deal with the digitalization of sales so far. Business was excellent and sales were continuously successful. Thus, there was little need to change the status quo, especially in small and medium-sized enterprises (SMEs). However, the COVID-19 pandemic abruptly changed business life. The entire sales cycle suddenly needed a redesign, from customer acquisition to customer service. Ultimately, the pandemic began to change sales processes in German SMEs, and with that, also the mindset towards the digitalization of sales. Nevertheless, companies are still struggling to change. The vast number of options for optimizing sales processes seems unlimited. Which sales processes should companies digitize, and which should stay as they are? Which aspects are critical to the success of effective sales management? Who should be the initiator and motivator for digitalization measures in sales? Moreover, are the necessary skills and competencies even available?
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Using Blockchain For A More Sustainable Coffee Supply Chain. A Human Rights Perspective

de Maximilian Scheller

17,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Essay from the year 2022 in the subject Business economics - Trade and Distribution, grade: 2,3, University of Mannheim (Chair of Sustainability), course: Business and Human Rights, language: English, abstract: This essay explores the question of how digital technologies can help to solve human rights abuses in the coffee supply chain. First, a brief outline of the coffee supply chain is given as an example. Then, in a second section, the prevailing problems and hurdles in coffee production are illustrated. The third section then looks at possible solutions. Besides a brief mention of the new German supply chain law, blockchain technology is presented as a possibility for a more sustainable supply chain in the view of a human right perspective. In conclusion, the final chapter draws upon the entire topic and summarizes the discussed points. Coffee is one of the most consumed beverages in the world and is considered one of the most important goods in world trade. Thereby, coffee is one of the most traded commodities after oil. Every year, around 168 million bags of green coffee are harvested and sold worldwide. According to estimates, there are about 12.5 million coffee plantations worldwide. A total of about 25 million people are involved in coffee cultivation, processing and trade. 74 percent of the coffee grown worldwide is exported. The largest exporter of green coffee is Brazil with a market share of 40 percent. The coffee industry is worth 200 billion dollars. However, only less than 10 percent of the money remains in the producing countries. As the coffee industry is one of the so-called buyer-driven businesses, the difference in distribution is very strong. Smallholder farmers in particular have a small share and face particular challenges. But how can these inequalities be adjusted? How can the supply chain be made sustainable and fair?
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Adapting To The Changing Retail Landscape. Revitalizing The Uk High Street

6,72€ + 10% EM CARTÃO

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 Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 1,0, Hult International Business School, language: English, abstract: The report discusses the challenges faced by the high street retailing business model in the UK, which have been exacerbated by the global recession. These challenges are due to changing customer behavior, the emergence of retail malls, and the growth of internet shopping. However, there are also promising growth opportunities for high-street retail due to changing customer needs and behavior. The report recommends that high-street retailers adapt to the new retail landscape by incorporating technology and building it into all customer touchpoints. This will enable both e-commerce and high street sales channels to complement each other, while the high street provides a unique and tailored customer experience that cannot be replicated online.
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Effectiveness Of E-Wallet As Payment System Amidst Pandemic Crisis In Iloilo City

de April Rose Sevilla, Ericka Denise Piccio, Jesah Christa Montano, Kyla Nicole Camacho e Ramilie Mae Ilustre

34,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Bachelor Thesis from the year 2022 in the subject Business economics - Trade and Distribution, grade: 1.3, , course: Bachelor of Science in Business Administration Major in Financial Management, language: English, abstract: During the outbreak of the Covid-19 virus, the economy of Iloilo City experienced a setback wherein the Ilonggo e-wallet users utilized the e-wallet as payment system since its services showed convenience in continuing their financial transactions at the comfort of their home which resulted in higher demands to its effectiveness. In conformity, this study was conducted to determine the effectiveness of e-wallet as payment system among Ilonggo E-wallet users during the COVID-19 pandemic. This study is established on two theories namely, Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Effectiveness Measurement, wherein five influential factors were recognized i.e. Convenience, Security, Reliability, Responsiveness, and Accessibility. Qualitative Research Design was implemented, and Purposive Sampling Technique was used to choose the 300 participants and gather data by distributing survey questionnaires through online platforms. The data was analyzed using statistical tools namely the mean, frequency, percentage, standard deviation, Mann Whitney U Test, and the Kruskal Wallis H Test.
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Smart Mirror Technologies In Fashion Business - What Opportunities And Risks Offer Smart Mirrors For The Customer At The Point Of Sale In Brick-And-Mortar Fashion Retail Stores?

de Yannick Uppenbrink

21,69€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Seminar paper from the year 2022 in the subject Business economics - Trade and Distribution, grade: 1,3, Reutlingen University (Fakultat Textil & Design), course: Fashion Business Seminar, language: English, abstract: Due to digitalization, the growth of digital business models, and the ongoing rise of e-commerce in recent years, stationary fashion stores face enormous challenges. In this context, the concept of so-called 'Smart Digital Stores' is seen as one promising way to breathe new life into traditional clothing retail. By implementing new smart and digital tools into stationery shopping surroundings, fashion retailers could be enabled to create 'new' and unique shopping experiences to - in fact - keep contact with pure and part online competitors. First, this paper tries to examine the concept of Smart Digital Fashion Stores by exploring the most promising digital initiatives as well as their key benefits and risks. In the second step, the opportunities for brick-and-mortar fashion retailers especially given by so-called Smart Mirror Technologies will be investigated. In contrast to research works done to date which predominantly focused on chances due to digital tools in general respectively for the retailer, this paper pays attention to the customer site. The aim is to explore possible benefits as well as risks of digital features for the customer at the Point of Sale.
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How Does Regional Economic Integration Influence Mnes' Supply Chain Configurations? - German Mnes And The European Union'S 2004 Eastward Expansion

de Stefan Bomer

21,20€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,7, The University of York, language: English, abstract: The paper will investigate the influence of RTAs on MNEs' supply chain configurations. To do so, the behaviour of German MNE's after the 2004 EU enlargement will be considered, and German MNE's' supply chain activities in the new EU member states before and after the countries' accessions will be compared. In contrast to previous research focusing on FDI and trade flows, this research, based on secondary data of the German Central Bank and the World Bank Group, relies on further indicators to capture the effects of supply chain configuration. Supply chain activities of German MNEs' in the Czech Republic, Latvia, Poland and Slovenia grew faster after 2004, while in Estonia a slower growth in supply chain activities post 2004 was noticeable. For the case of Cyprus, Hungary, Lithuania, Malta and Slovakia an overall positive development after 2004 was observable even though for single indicators a slower growth was detected. The results demonstrated that the EU accession increased German MNEs supply chain activities in the new EU member countries, but country differences, based on locational characteristics the individual countries possess, exist.
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E-Commerce With Amazon. Helpful Measures For Achieving Successful Commerce And Increasing Reach

de Anastazia Spajic

18,29€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Seminar paper from the year 2021 in the subject Business economics - E-Commerce, grade: 2,3, University of Applied Sciences Essen, language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90% of online customers are actually Amazon customers. Moreover, 50% of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading position in online retail for a reason. Consumers' online understanding is influenced by the standards set by Amazon. This is because Amazon has clearly shown what is possible online, and therefore there will continue to be hardly any way around Amazon in online business. At the beginning of the paper, the most important terms are defined and explained, which should contribute to a better understanding of the topic. Thereupon, the origin, the development as well as the applicable conditions of Amazon are explained. This is followed by defining and explaining the measures that can be applied for successful trading on Amazon. Finally, the topic is rounded off with a conclusion and the research question is answered, based on the knowledge gained in the term paper.
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Weaknesses Of The Amazon Marketplace. Which Factors Contribute To The Fact That Suppliers Are Increasingly Looking For New Trading Platforms?

eBook 10%

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Weaknesses Of The Amazon Marketplace. Which Factors Contribute To The Fact That Suppliers Are Increasingly Looking For New Trading Platforms?

de Manuel Weber

18,26€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 2,0, Private University Schloss Seeburg, language: English, abstract: The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon marketplace? With the help of a literature research of theory and practical context, hypotheses were developed, which were examined by means of an expert interview. Amazon is one of the largest companies in this age. With its marketplace, Amazon can generate the greatest reach in order to reach customers. The problem that retailers currently have to deal with are on the one hand the extremely high fees that you have to pay to Amazon in order to be listed on the market at all and on the other hand the customer-friendly and retailer-unfriendly service from Amazon, especially for complaints and returns, is increasingly no longer acceptable for many retailers. This means that many retailers have to look for alternative sales opportunities in order to remain competitive. However, it is extremely difficult to create such a "simple" and customer-friendly online shop as Amazon or to find an alternative with the same large reach as Amazon.
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