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Apple - The First 50 Years

de David Pogue

~~38,64€~~ 34,78€ 10% IMEDIATO

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 Instant New York Times Bestseller In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for productsMac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watchthat married advanced technology with beauty, simplicity, and fine design. Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century. Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.
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Apple In China - The Capture Of The World''S Greatest Company

de Patrick Mcgee

~~33,11€~~ 29,80€ 10% IMEDIATO

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 For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making ever-increasing demands. After struggling to build its products on three continents, Apple was lured by China’s seemingly inexhaustible supply of cheap labor. Soon it was sending thousands of engineers across the Pacific, training millions of workers, and spending hundreds of billions of dollars to create the world’s most sophisticated supply chain. These capabilities enabled Apple to build the 21st century’s most iconic products—in staggering volume and for enormous profit. Without explicitly intending to, Apple built an advanced electronics industry within China, only to discover that its massive investments in technology upgrades had inadvertently given Beijing a power that could be weaponized. In Apple in China, journalist Patrick McGee draws on more than two hundred interviews with former executives and engineers, supplementing their stories with unreported meetings held by Steve Jobs, emails between top executives, and internal memos regarding threats from Chinese competition. The book highlights the unknown characters who were instrumental in Apple’s ascent and who tried to forge a different path, including the Mormon missionary who established the Apple Store in China; the "Gang of Eight" executives tasked with placating Beijing; and an idealistic veteran whose hopes of improving the lives of factory workers were crushed by both Cupertino’s operational demands and Xi Jinping’s war on civil society. Apple in China is the sometimes disturbing and always revelatory story of how an outspoken, proud company that once praised "rebels" and "troublemakers"—the company that encouraged us all to "Think Different"—devolved into passively cooperating with a belligerent regime that increasingly controls its fate.
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Burn Book - A Tech Love Story

de Kara Swisher

~~26,49€~~ 23,84€ 10% IMEDIATO

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 Now including a new afterword! An instant New York Times bestseller from award-winning journalist Kara Swisher, Burn Book is a "highly readable…bawdy, brash, and compulsively thought-provoking" (Booklist, starred review) account of the tech industry and its founders who wanted to change the world but broke it instead. Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From "the queen of all media" (Walt Mossberg, The Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would "move fast and break things," Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of "listening in the heating ducts" and prompted Facebook’s Sheryl Sandberg to once observe: "It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’" While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking D: All Things Digital conference, as well as pioneering tech news sites. Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovations that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few of whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally. Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.
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Web3 - Charting The Internet''S Next Economic And Cultural Frontier

de Alex Tapscott

13,79€ + 10% EM CARTÃO

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 A WALL STREET JOURNAL AND GLOBE AND MAIL BESTSELLER An essential introduction and guide to navigating the next Internet revolution—everything from the metaverse and NFTs to DAOs, decentralized finance, and self-sovereign identity—from the co-author of the international bestseller Blockchain Revolution.The Web, and with it the Internet, are entering a new age. We’ve moved from the "Read-only Web," which had little functionality for interacting with content, to the "Read-Write Web," which offered seemingly endless collaborative opportunities, from sharing with our favorite people to shopping at our favorite brands. But the profusion of cyberattacks, data hacks, and online profiling have left many of us to view digital life as a Faustian bargain in need of a major rethink.That rethink is Web3, the "Read-Write-Own Web"—a decentralized Internet where individuals own their own identities and can securely trade assets like money, securities, intellectual property, and art peer to peer. Made possible by blockchains, the foundational technology of bitcoin, Web3 promises the biggest shake up of business since the invention of double-entry bookkeeping in the Middle Ages. It is the Internet’s new frontier.In Web3, award-winning author and technology investor Alex Tapscott provides a cutting-edge guide to the Internet’s next era. Covering everything from the metaverse and non-fungible tokens to DAOs, decentralized finance, and self-sovereign identity, this indispensable, forward-thinking book describes the building blocks and often hidden technologies that will be foundational to our cultural and economic progress.
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Sustainable It Playbook For Technology Leaders - Design And Implement Sustainable It Practices And Unlock Sustainable Business Opportunities

de Niklas Sundberg

40,85€ + 10% EM CARTÃO

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 At a critical point in human history, this book presents proven ways to gain the skills needed to develop sustainable IT practices and set yourself apart as a progressive technology leader<h4>Key Features</h4><ul><li>Execute a sustainable IT strategy with proven methods and real-world use cases</li><li>Progress as a sustainable IT advocate and set yourself apart from other senior IT leaders</li><li>Increase your chances of receiving executive buy-in on your sustainable IT strategy</li></ul><h4>Book Description</h4>We are at a critical point in human history. Humanity is under threat, but all is not lost. We can take action! But how?Sustainable IT Playbook for Technology Leaders will show you how. It will walk you through the construction and implementation of a sustainable IT strategy and enable you to do your bit for the future of mankind.The book is split into three parts. Part I details the "why" and the clear and present danger that humanity faces today: the climate crisis. How did we get here, what are the immediate threats, what are the planetary boundaries that we need to peel back to safe levels, and what impact does IT have on society at large? Part II will focus on the "what." It examines the nitty-gritty details of what we can do to unlock significant returns on sustainable investments toward a more sustainable future. Part III, the final part of the book, focuses on the "how." How do you turn your ideas into action? What do you need to do to establish your baseline and your direction of travel towards your objective? This part provides tangible case studies and explains how you can start your journey today to begin delivering global and impactful objectives.By the end of this book, you''ll be able to plan, implement, and communicate a sustainable IT strategy and set yourself apart as a progressive technology leader.<h4>What you will learn</h4><ul><li>Discover why IT is a major contributor to carbon emissions</li><li>Explore the principles and key methods of sustainable IT practices</li><li>Build a robust, sustainable IT strategy based on proven methods</li><li>Optimize and rationalize your code to consume fewer resources</li><li>Understand your energy consumption patterns</li><li>Apply a circular approach to the IT hardware life cycle</li><li>Establish your sustainable IT baseline</li><li>Inspire and engage employees, customers, and stakeholders</li></ul><h4>Who this book is for</h4>This book is for executive IT leaders such as CIOs, CDOs, and CTOs dedicated to influencing, inspiring, and engaging businesses, organizations, and individuals to reduce their carbon footprint through sustainable IT practices.
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Tinderbox - Hbo''S Ruthless Pursuit Of New Frontiers

de James Andrew Miller

55,20€ + 10% EM CARTÃO

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 Tinderbox tells the exclusive, explosive, uninhibited true story of HBO and how it burst onto the American scene and screen to detonate a revolution and transform our relationship with television forever. The Sopranos, Game of Thrones, Sex and the City, The Wire, Succession…HBO has long been the home of epic shows, as well as the source for brilliant new movies, news-making documentaries, and controversial sports journalism. By thinking big, trashing tired formulas, and killing off cliches long past their primes, HBO shook off the shackles of convention and led the way to a bolder world of content, opening the door to all that was new, original, and worthy of our attention. In Tinderbox, award-winning journalist James Andrew Miller uncovers a bottomless trove of secrets and surprises, revealing new conflicts, insights, and analysis. As he did to great acclaim with SNL in Live from New York; with ESPN in Those Guys Have All the Fun; and with talent agency CAA in Powerhouse, Miller continues his record of extraordinary access to the most important voices, this time speaking with talents ranging from Abrams (J. J.) to Zendaya, as well as every single living president of HBO—and hundreds of other major players. Over the course of more than 750 interviews with key sources, Miller reveals how fraught HBO’s journey has been, capturing the drama and the comedy off-camera and inside boardrooms as HBO created and mobilized a daring new content universe, and, in doing so, reshaped storytelling and upended our entertainment lives forever. A Macmillan Audio production from Henry Holt and Company
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Like, Comment, Subscribe - Inside Youtube’S Chaotic Rise To World Domination

de Mark Bergen

11,96€ + 10% EM CARTÃO

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 Brought to you by Penguin. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google''s success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it''s the story of both. © Mark Bergen 2022 (P) Penguin Audio 2022
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Talk To Me - Amazon, Google, Apple And The Race For Voice-Controlled Ai

de James Vlahos

10,12€ + 10% EM CARTÃO

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 Random House presents the audiobook edition of Talk to Me, written and read by James Vlahos. The next great technological disruption is coming. The titans of Silicon Valley are racing to build a single, world-changing piece of software. They know that whoever gets there first will revolutionise our relationship with technology - and make billions of dollars in the process. They call it voice computing. Computers that can speak and think just as clearly as humans may seem like the stuff of science fiction, but they are mere years away from becoming a reality. In Talk to Me, veteran tech journalist James Vlahos meets the researchers at Google, Amazon and Apple who are leading the way to a voice computing revolution. He explores how voice tech will transform every sector of society, handing untold new powers to businesses, and fundamentally altering the way we understand human consciousness. And he even tries to understand the significance of the AI revolution first hand - by building a robotic version of his terminally ill father. Vlahos’s research leads him to one fundamental question: what happens when our computers become as articulate, as compassionate and as creative as we are?
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Chain Gang - One Newspaper Versus The Gannett Empire

de Richard Mccord

23,13€ + 10% EM CARTÃO

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 One of the biggest under-told stories of the past twenty years is the swallowing up of small independent newspapers by large corporations. This is the dramatic account of two battles waged by Richard McCord with his independent newspapers against the Gannett Company, one of the country''s largest newspaper chains.In Santa Fe, New Mexico, McCord owned one of two small local papers. When Gannett purchased his competing paper, McCord set out to investigate the tactics Gannett had used in the past to obliterate independent competition. His research yielded such ominous reports that McCord decided to publish them in a preemptive strike against the competition. Now it was war—and McCord would soon learn first-hand what he was up against in keeping his paper alive.
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Merchants Of Truth - The Business Of News And The Fight For Facts

de Jill Abramson

38,64€ + 10% EM CARTÃO

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 Former executive editor of The New York Times and one of our most eminent journalists Jill Abramson provides a "valuable and insightful" (The Boston Globe) report on the disruption of the news media over the last decade, as shown via two legacy (The New York Times and The Washington Post) and two upstart (BuzzFeed and VICE) companies as they plow through a revolution that pits old vs. new media. "A marvelous book" (The New York Times Book Review), Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. "Abramson provides this deeply reported insider account of an industry fighting for survival. With a keen eye for detail and a willingness to interrogate her own profession, Abramson takes readers into the newsrooms and boardrooms of the legacy newspapers and the digital upstarts that seek to challenge their dominance" (Vanity Fair). We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers. Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. "One of the best takes yet on journalism’s changing fortunes" (Publishers Weekly, starred review), Abramson’s book points us to the future.
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Players Ball - A Genius, A Con Man, And The Secret History Of The Internet''S Rise

de David Kushner

22,07€ + 10% EM CARTÃO

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 "An engrossing microcosm of the internet’s Wild West years" (Kirkus Reviews), award-winning journalist David Kushner tells the incredible battle between the founder of Match.com and the con man who swindled him out of the website Sex.com, resulting in an all-out war for control for what still powers the internet today: love and sex. In 1994, visionary entrepreneur Gary Kremen used a $2,500 loan to create the first online dating service, Match.com. Only five percent of Americans were using the internet at the time, and even fewer were looking online for love. He quickly bought the Sex.com domain too, betting the combination of love and sex would help propel the internet into the mainstream. Imagine Kremen’s surprise when he learned that someone named Stephen Michael Cohen had stolen the rights to Sex.com and was already making millions that Kremen would never see. Thus follows the wild true story of Kremen’s and Cohen’s decade-long battle for control. In The Players Ball, author and journalist David Kushner provides a front seat to these must-read Wild West years online, when innovators and outlaws battled for power and money. This cat-and-mouse game between a genius and a con man changed the way people connect forever, and is key to understanding the rise and future of the online world. "Kushner delivers a fast-paced, raunchy tale of sex, drugs, and dial-up." —Publishers Weekly
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How To Turn Down A Billion Dollars - The Snapchat Story

de Billy Gallagher

29,80€ + 10% EM CARTÃO

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 Read by the author This audiobook is the improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent. After an epic feud between best friends, Brown lost the company to Spiegel, who has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called "a cipher in the Silicon Valley technology community." Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment. Praise for How to Turn Down a Billion Dollars: "If you''re as confused as I was about Snapchat, whether to swipe left or right, or why the company has so captivated users and mystified Wall Street, you must read Billy Gallagher''s penetrating portrait of the company''s early days and the rise of its imperious founder, Evan Spiegel." — Brad Stone, author of The Everything Store and The Upstarts "An intimate and entertaining look at one of the world''s most misunderstood tech companies, told in a way that, amazingly, will resonate with both Snapchat devotees and those who have never used the app." — Blake J. Harris, author of Console Wars
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Live Work Work Work Die - A Journey Into The Savage Heart Of Silicon Valley

de Corey Pein

29,80€ + 10% EM CARTÃO

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 A scathing, sardonic exploration of Silicon Valley tech culture, laying bare the greed, hubris, and retrograde politics of an industry that aspires to radically transform society for its own benefit. This enlightening audiobook is a must-listen for anyone interested or involved in the tech industry. At the height of the startup boom, journalist Corey Pein set out for Silicon Valley with little more than a smartphone and his wits. His goal: to learn how such an overhyped industry could possibly sustain itself as long as it has. But to truly understand the delirious reality of the tech entrepreneurs, he knew he would have to inhabit that perspective—he would have to become an entrepreneur himself. Thus Pein begins his journey—skulking through gimmicky tech conferences, pitching his over-the-top business ideas to investors, and rooming with a succession of naive upstart programmers whose entire lives are managed by their employers—who work endlessly and obediently, never thinking to question their place in the system. In showing us this frantic world, Pein challenges the positive, feel-good self-image that the tech tycoons have crafted—as nerdy and benevolent creators of wealth and opportunity—revealing their self-justifying views and their insidious visions for the future. Vivid and incisive, Live Work Work Work Die is a troubling portrait of a self-obsessed industry bent on imposing its disturbing visions on the rest of us.
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Dogfight: How Apple And Google Went To War And Started A Revolution

de Fred Vogelstein

22,07€ + 10% EM CARTÃO

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 Behind the bitter rivalry between Apple and Google—and how it''s reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple''s now-lionized CEO, and Eric Schmidt, Google''s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other''s employees. They bid up the price of each other''s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It''s about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
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Blockchain Revolution - How The Technology Behind Bitcoin Is Changing Money, Business And The World

de Alex Tapscott e Don Tapscott

13,25€ + 10% EM CARTÃO

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 THE DEFINITIVE BOOK ON HOW THE TECHNOLOGY BEHIND BITCOIN AND CRYPTOCURRENCY IS CHANGING THE WORLD. Blockchain Revolution is a highly readable introduction to a bamboozling but increasingly important field - Guardian Blockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere. In Blockchain Revolution, Don and Alex Tapscott reveal: how this game-changing technology will shape the future of the world economy how it will improve everything from healthcare records to online voting, and from insurance claims to artist royalty payments Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind. ----- This book has had an enormous impact on the evolution of blockchain in the world Satya Nadella, CEO, Microsoft Spectacular. Mind-blowing in its expansiveness and profundity Steve Wozniak, co-founder of Apple Iconic Clay Christensen, author of The Innovators Dilemma Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Klaus Schwab, Founder and Executive Chairman of the World Economic Forum
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Soonish - Ten Emerging Technologies That Will Improve And/Or Ruin Everything

de Dr. Kelly Weinersmith e Zach Weinersmith

9,20€ + 10% EM CARTÃO

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 Penguin presents the audiobook edition of Soonish by Kelly and Zach Weinersmith, read by Kelly Weinersmith and Joseph May.What will the world of tomorrow be like? How does progress happen? And why don't we have a lunar colony already? In this witty and entertaining book, Kelly and Zach Weinersmith give us a snapshot of the transformative technologies that are coming next - from robot swarms to nuclear fusion powered-toasters - and explain how they will change our world in astonishing ways. By weaving together their own research, interviews with pioneering scientists and Zach's trademark comics, the Weinersmiths investigate why these innovations are needed, how they would work, and what is standing in their way.