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Brand Thinking - Building Brands You Can Believe In

de Allison J. Steinke e Haseon Park

~~18,99€~~ 17,09€ 10% IMEDIATO

 What does it mean to make a brand "believable," and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors. Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe.
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Sticky Sales And Marketing - Produce Positive Long-Term Results And Relationships

de Dehaan Peter Dehaan

~~8,27€~~ 7,44€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth. By highlighting powerful examples, we re given a comprehensive overview of sales management, sales tips, marketing management, and marketing tactics. No matter if you re selling products, services, or ideas, Sticky Sales and Marketing teaches why some sales and marketing techniques work and others don t and what impacts the bottom line the most. Through insightful stories and examples, you ll learn how to: - Close more sales and gain repeat clients. - Understand the keys to a high-producing sales team. - Know what marketing channels will work best for you. - Apply marketing tactics proven to work. - Feel confident in your sales and marketing ability. Sticky Sales and Marketing will not only teach you the building blocks to marketing that stick, but how to escape marketing failures that could hurt your reputation and your business. With the right plan and process, you can become better at marketing without resorting to scammy tactics or poorly executed strategies. Let Sticky Sales and Marketing show you how to pursue sales and marketing with more confidence and greater success.
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Can Marketing Save The Planet? - 101 Practical Ways To Use Sustainable Marketing As A Force For Good

de Gemma Butler e Michelle Carvill; Narrado por: Ruth Galliers

~~18,99€~~ 17,09€ 10% IMEDIATO

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 Bloomsbury presents Can Marketing Save the Planet? by Michelle Carvill and Gemma Butler, read by Ruth Galliers. An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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Smart Social Media - How To Grow Your Business With Social Media Marketing

de Luan Wise; Narrado por: Olivia Dowd

~~12,00€~~ 10,80€ 10% IMEDIATO

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 Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia Dowd You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.
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The Human Experience - How To Make Life Better For Your Customers And Create A More Successful Organization

de John Sills; Narrado por: Simon Shepherd

~~16,99€~~ 15,29€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Bloomsbury presents The Human Experience by John Sills, read by Simon Shepherd The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations' fixation with functionality has meant that the 'human' elements of the customer's experience have become neglected. Strict processes and automated procedures have created organizations full of people who aren't allowed to act in a 'human' way. As a result, and despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelman, they now trust big organizations even less than they did in the past. In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company. Whether you're a well-established incumbent or an early-stage start-up, on either end of your product or service is a human. Packed full of practical advice and engaging case studies, The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organization, and a company that will grow in an increasingly efficient way.
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The Competitive Power Of The Product Lifecycle - Revolutionise The Way You Sell Your Products

de 50minutes; Narrado por: Sara Wright

24,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phaseABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Benchmarking For Businesses - Measure And Improve Your Company'S Performance

de 50minutes; Narrado por: Sara Wright

24,99€ + 10% EM CARTÃO

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 Measure and improve your company's performanceThis book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the different types of benchmarking and choose the best one for your company • Catch up with the competition by comparing their processes to your own and identifying the best practices • Use your results to make concrete improvements to your processes and procedures ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Customer Relationship Management - A Powerful Tool For Attracting And Retaining Customers

de 50minutes; Narrado por: Sara Wright

24,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition.In 50 minutes you will be able to:• Understand the wide range of tools and techniques used in customer relationship management• Tailor your communications to your customers' needs and expectations• Evaluate the success of your CRM strategy based on a number of key performance indicatorsABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.
INGLÊS

The Marketing Mix - Master The 4 Ps Of Marketing

de 50minutes; Narrado por: Sara Wright

24,99€ + 10% EM CARTÃO

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 Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real lifeABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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This Is Strategy - Make Better Plans (Create A Strategy To Elevate Your Career, Community & Life - College Graduation Gift)

de Seth Godin

~~28,71€~~ 25,84€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world''s most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. "With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. "Creating tomorrow by repeating yesterday is not a useful way forward." "Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do." "It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them." This is Strategy is a modern classic that offers perspectives you''ll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: - Identify your "smallest viable audience" and make remarkable work they can''t ignore - Understand and influence the systems shaping our world - Prioritize long-term thinking over instant gratification - Make smart, purposeful choices that shape a better tomorrow Who this book is for: - Leaders who want to think more deeply about their impact - Entrepreneurs tired of conventional business advice - Change-makers seeking lasting transformation in their career and community - Anyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here.
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The Revenue Engine - Fueling A B2b High Octane Pipeline

de Kara Smith Brown; Narrado por: Kara Smith Brown

~~15,99€~~ 14,39€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine: ¿Share Good News: Build relationships and keep conversations alive with compelling stories and data insights. ¿Track Interest: Identify opportunities and guide prospects through your pipeline effectively. ¿Follow Up Consistently: Convert leads into loyal customers with proactive engagement. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value¿empowering informed decisions. THE REVENUE ENGINE delivers the framework to create a powerful, predictable, high-octane B2B go-to-market motion that produces measurable results to drive revenue, the only thing that really matters. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!
INGLÊS

Mind Capture (Book 3) - How To Awaken Your Entrepreneurial Genius In A Time Of Great Economic Change!

de Tony Rubleski

16,55€ + 10% EM CARTÃO

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 In this third book in the Mind Capture business series, you''ll discover: *Why you must get on the offensive NOW to grow your business *Why innovation is the key to success *Seven valuable ways to connect with virtually anyone you meet *How and why you must build authenticity for yourself and your organization to stay ahead in age of massive choice, digital overload and instant online search *Powerful mental strategies that top achievers use to stay optimistic and block out fear *How to quickly stand out in the age of media chaos and advertising noise to capture attention *The 10 Mind Capture marketing commandments to guide and inspire you on the path to greater success *Why predictability in your marketing is the quickest path to extinction and several ways to avoid it and keep your competition guessing *Business advice from Jeff Bezos, Founder of Amazon.com In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you''re looking to win back your mind and positively impact your sales, marketing, and industry you''ve found the perfect book. In this book, bestselling author Tony Rubleski, provides a spark to the mind and imagination for those seeking to Awaken their inner genius. Discover for yourself why many of the top sales, marketing, and motivational minds on the planet ranging from Dan Kennedy, Dr. Ivan Misner, Jeffrey Gitomer, and John Assaraf, to Brian Tracy, Joel Comm, and many others continue to rave about Mind Capture!
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Mind Capture (Book 2) - How You Can Stand Out In The Age Of Advertising Deficit Disorder

de Tony Rubleski

16,55€ + 10% EM CARTÃO

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 In this second book in the Mind Capture business series, you''ll discover: *Ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money and from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising noise to capture attention, repeat business, and referrals.In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you''re looking to positively impact your sales, market, and industry, you''ve found the perfect book.
INGLÊS

Mind Capture (Book 1) - How To Stand Out In The Age Of Advertising Overload

de Tony Rubleski

11,04€ + 10% EM CARTÃO

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 The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! In Mind Capture, you will discover:* How to generate more referral business * Secrets to capturing the attention of the 21st Century customer * 27 Ways to keep your customers coming back again and again * How to get FREE publicity for any product, service, or organization * Proven ways to stand out in the marketplace and drive your competition crazy * Powerful ways to increase the effectiveness of your direct marketing offersIn each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you''re looking to positively impact your sales, market, and industry, you''ve found the perfect audiobook.
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Spanning Silos - The New Cmo Imperative

de David Aaker

23,16€ + 10% EM CARTÃO

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 Powerful product, country, and functional silos are jeopardizing companies'' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company''s survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today''s marketplace. It''s up to chief marketing officers to break down silo walls to foster cooperation and synergy.This isn''t easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:Strength your credibility with silo teams and your CEO Use cross-functional teams and other strategic linking devices Foster communication across silos Select the right CMO role— from facilitator to strategic captain Develop common planning processes Adapt your brand strategy to silo units Allocate marketing dollars strategically across silos Develop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical—and more difficult—than ever. This book gives you the road map you need to accomplish that feat.
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Kiasunomics 2: Economic Insights For Everyday Life

de Ang Swee Hoon, Sing Tien Foo e Sumit Agarwal; Narrado por: Timothy Go

9,99€ + 10% EM CARTÃO

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 Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of individual choices through the lens of Teng, the protagonist of this book, and his family and friends. Based on research from the National University of Singapore, the book explains the influences and consequences of the decisions made by all of us, using simple economic logic. This sequel to Kiasunomics©, a finalist at the Singapore Book Awards 2018, fast forwards a couple of years and follows Teng in his mid-career as a taxi driver. Ferrying passengers for a living, Teng has to grapple with challenges arising from ride hailing services. As one of the breadwinners in a three-generation household, Teng's ability to make wise financial decisions in a fast-changing world becomes increasingly important in attaining his dream of moving his family up the socio-economic ladder. This book covers hot and timely topics, which include: falling prices of old Housing and Development Board flats, rising land prices, wealth disparity among households, the Central Provident Fund retirement policy, regulation of car population, ride hailing services, mobile payments, and the coronavirus pandemic. These are unravelled through the authors' application of research findings. The book brings to light the relevance of research, often seen as esoteric, on our daily life and decision making. It also bears on policy implications, particularly issues on transportation, health, housing, and retirement. © 2020 by Sumit Agarwal, Swee Hoon Ang and Tien Foo Sing. Published in paper format in Singapore by World Scientific Publishing, recorded by Storyside 2021.
INGLÊS

Call Center Connections - Keys To Produce Successful Customer Service Outcomes

de Dehaan Peter Lyle Dehaan

~~7,35€~~ 6,62€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Running a call center is hard. But it can also be rewarding. Tip the balance in your favor with Call Center Connections to discover the keys to produce successful customer service outcomes. Experience a thriving center operation and become a leader in customer service with Call Center Connections. Benefits: - Boost staff morale and appreciation - Create a positive customer experience - Improve leadership skills and strategies What''s inside: - Learn how to find the perfect call center manager - Explore the benefits of using home-based agents - Discover the impact of artificial intelligence on call centers Written by call center veteran and publisher of Connections Magazine, Peter Lyle DeHaan, PhD, this book offers practical insights and tips from his extensive industry experience. Discover: - How your management style may be hurting your call center - An easy way to determine agent starting pay - Ways to enhance the customer experience - Five tips for agent customer service success - How to optimize your call center for better outcomes Don''t miss out on the opportunity to improve your call center operations and exceed customer expectations. Get your copy of Call Center Connections today. [Call Center Connections is auto-narrated by Maxwell.]
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The Language Of Referrals - The Words And Scripts Financial Professionals Use To Gain More Ideal Clients

de Bill Cates Csp Cpae; Narrado por: Bill Cates CSP CPAE

~~13,99€~~ 12,59€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Bill Cates' newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects. It's about mastering what you say and how you say it, in a manner that feels completely natural and authentic to you.
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Trending Topic - We Have To Do Something With Social Media #But What

de Gerrit Heijkoop e Paula Vos; Narrado por: Kevin Stillwell

10,99€ + 10% EM CARTÃO

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 Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?¬†In this exciting and entertaining management novel, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.¬†Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?
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Radical Relevance - Sharpen Your Marketing Message, Cut Through The Noise, Win More Ideal Clients

de Bill Cates; Narrado por: Bill Cates

10,99€ + 10% EM CARTÃO

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 Radical Relevance will help you cut through the daily barrage of message overload your prospects experience, to reach the right people at the right time with the right message. You will learn principles, strategies, and tangible tactics to help you:· Craft an irresistible marketing message that attracts the attention of your ideal clients. · Create a Unique Selling Proposition that makes you look different and separates you from your competition. · Brand your business through the problems you solve and the opportunities you create. · Create and deliver an Elevator Pitch that is authentic and compelling. · Reach more high-level prospects who need your value. · Persuade and move prospects to action so they follow your recommendations. · Build a more profitable, fulfilling, and enjoyable business. Radical Relevance is filled with value proposition examples and unique branding case studies. Radical Relevance is your road map to growing your business in a crowded and noisy marketplace. Radical Relevance is about finding the bullseye for your business. You start with a relentless passion for truly knowing your clients—for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients™. Continually tightening up your focus allows you to sharpen your marketing message—to cut through all the noise in the marketplace and resonate with your prospects—to capture their attention and compel them to take action. Radical Relevance is about solving the right problems, with the right product or service, for the right people, with the right message, through the right medium, at just the right time. Radical Relevance is not a theory. It's your path to exponential growth.
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The Content Fuel Framework - How To Generate Unlimited Story Ideas (For Marketers And Creators)

de Melanie Deziel; Narrado por: Melanie Deziel

9,49€ + 10% EM CARTÃO

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 In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time. Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you—and enable you—to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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Prove It - Exactly How Modern Marketers Earn Trust

de Melanie Deziel e Phil M. Jones; Narrado por: Melanie Deziel e Phil M. Jones

10,99€ + 10% EM CARTÃO

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 Your brand is on trial—here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don't realize you're making—gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case. It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.
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Storytelling For Beginners: The Success Factor In Marketing How To Tell Your Story And Turn Customers Into Fans - Incl. Editorial Plan Checklist For T

de Nicole Menrath; Narrado por: Casey Wayman

8,95€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
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Empowering Marketing And Sales With Hubspot - Take Your Business To A New Level With Hubspot''S Inbound Marketing, Seo, Analytics, And Sales Tools

de Resa Gooding

35,32€ + 10% EM CARTÃO

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 Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers<h4>Key Features</h4><ul><li>Explore a full software stack for marketing, sales, and customer services to grow your business</li><li>Understand how to organize, track, and build better relationships with leads and customers</li><li>Learn to prioritize and execute your marketing tasks in an efficient way</li></ul><h4>Book Description</h4>Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this audiobook, you''ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This audiobook will take you through steps to ensure your investment in HubSpot pays off from Day 1. You''ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The audiobookbook will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot''s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot audiobook, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.<h4>What you will learn</h4><ul><li>Explore essential steps involved in implementing HubSpot correctly</li><li>Build ideal marketing and sales campaigns for your organization</li><li>Manage your sales process and empower your sales teams using HubSpot</li><li>Get buy-in from your management and colleagues by setting up useful reports</li><li>Use Flywheel strategies to increase sales for your business</li><li>Apply the inbound methodology to scale your marketing</li><li>Re-engage your existing database using the HubSpot retargeting ads tool</li><li>Understand how to use HubSpot for any B2B industry in which you operate</li></ul><h4>Who this book is for</h4>This HubSpot marketing audiobook is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this audiobook.
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