Resultados de Pesquisa

INGLÊS

Market-Oriented Disinformation Research - Digital Advertising, Disinformation And Fake News On Social Media

de Carlos Diaz Ruiz

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
INGLÊS

Marketing And Gamification - Applications, Challenges, And Ethics

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
INGLÊS

Storytelling In Marketing And Brand Communications

de S M A Moin

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
INGLÊS

Marketing In Developing Nations - Contemporary Developments, Cases And Problems In Africa, Asia And The Middle East

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
INGLÊS

International Competitiveness And Global Markets - Marketing Capabilities Of Exporting Smes

de Gregor Pfajfar e Mateja Bodlaj

~~209,54€~~ 188,59€ 10% IMEDIATO

portes grátis

 This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.
INGLÊS

Happiness And Well-Being In Customer Experience - Transformative Research In The Time Of Ai

de Carmela Donato, Francesco Ricotta, Giulia Miniero e Michela Addis

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.
INGLÊS

Creativity In Marketing Education - Storytelling, Imagination And Purpose

de S M A Moin

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can â€" and must â€" be a force for good.
INGLÊS

Marketing Palliative Care - Ethnography Of Dying And The Emergence Of Palliative Marketing

de Michele Corengia

~~205,38€~~ 184,84€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
INGLÊS

Influence Of Western Consumerism On Eastern Culture - A Consumer Behaviour Perspective

de Huda Khan, Muhammad Rashid Saeed, Quynh Anh Duong, Richard Lee e Zhixing Xu

~~205,38€~~ 184,84€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.
INGLÊS

Visual Methods In Marketing And Consumer Research

~~58,12€~~ 52,31€ 10% IMEDIATO

portes grátis

 This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers.
INGLÊS

Happiness And Well-Being In Customer Experience - Transformative Research In The Time Of Ai

de Carmela Donato, Francesco Ricotta, Giulia Miniero e Michela Addis

~~209,54€~~ 188,59€ 10% IMEDIATO

portes grátis

 Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.
INGLÊS

Individuals In B2b Marketing - Sensemaking And Action In Context

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
INGLÊS

Creativity In Marketing Education - Storytelling, Imagination And Purpose

de S M A Moin

~~209,54€~~ 188,59€ 10% IMEDIATO

portes grátis

 This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can â€" and must â€" be a force for good.
INGLÊS

Anthropomorphism And Animism In Advertising - Persuasive Tactics And The Influence On Consumer Behavior

de Malgorzata Karpinska-Krakowiak

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
INGLÊS

Marketing Palliative Care - Ethnography Of Dying And The Emergence Of Palliative Marketing

de Michele Corengia

~~209,54€~~ 188,59€ 10% IMEDIATO

portes grátis

 Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
INGLÊS

Consumer Culture In Transition - Aesthetic Consumption In China'S New Middle Class

de Gaoxiang (Tsinghua University, China) Xu, Guilin (Tsinghua University, China) Liu e Xi (Tsinghua University, China) Liu

~~209,54€~~ 188,59€ 10% IMEDIATO

portes grátis

 This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumersâ€™ decision-making.
INGLÊS

Customer Engagement And Digital Business

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with todayâ€™s empowered, tech-savvy consumers.
INGLÊS

Digital Brand Management - Understanding Consumers And Communication In The Digital Age

de Dagna Siuda e Magdalena Grebosz-Krawczyk

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 In todayâ€™s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
INGLÊS

Place Branding And Marketing From A Policy Perspective - Building Effective Strategies For Places

de Martial Pasquier, Renaud (Universite De Lausanne, Switzerland.) Vuignier e Vincent (Universite Libre De Bruxelles, Belgium.) Mabillard

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
INGLÊS

Corporate Branding In Logistics And Transportation - Recent Developments And Emerging Issues

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
INGLÊS

The Continuum Of Consumer Choice

de Gordon R. (University Of Cardiff, Uk) Foxall

~~62,18€~~ 55,96€ 10% IMEDIATO

portes grátis

 The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
INGLÊS

Consumer Decision-Making, Analytics And Ai

de Andrew Smith, Evgeniya Lukinova, Gavin Smith, Georgiana Nica-Avram, James Goulding, John Harvey e Roberto Mansilla

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
INGLÊS

Consumer Decision-Making, Analytics And Ai

de Andrew Smith, Evgeniya Lukinova, Gavin Smith, Georgiana Nica-Avram, James Goulding, John Harvey e Roberto Mansilla

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
INGLÊS

Disability And Digital Marketing

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.
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