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Anthropomorphism And Animism In Advertising eBook
Persuasive Tactics And The Influence On Consumer Behavior
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, outubro de 2025 ‧
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54,85€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781040452950 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | outubro de 2025 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Routledge Studies In Marketing |
| Classificação Temática: |
eBooks em Inglês
>
História
>
História em Geral
eBooks em Inglês > Ciências Sociais e Humanas > Comunicação e Jornalismo |
| EAN: | 9781040452950 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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