Place Branding And Marketing From A Policy Perspective
Building Effective Strategies For Places
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, junho de 2025 ‧
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55,96€
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SINOPSE
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032260358 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | junho de 2025 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 336 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Studies In Marketing |
| Classificação Temática: |
Livros em Inglês
>
Política
>
Administração Pública
|
| EAN: | 9781032260358 |
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