Resultados de Pesquisa

INGLÊS

Commercial Intimacy - Affinity And The Marketplace

~~99,38€~~ 79,50€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism Our wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized (or targeted) by today’s marketers, the connections they make are, in truth, fleeting and tactical. They are also nothing new. Marketplace transactions have long been mediated by interactions that blur the line between the putatively public and rational world of commerce and the supposedly private and emotional realm of personal relations. That there is an affective tenor to every sales scenario has never been a secret to talented marketers. How, exactly, marketers have tried to set those moods by endowing commercial relationships with an aura of personal affinity is the subject of Commercial Intimacy. Its chapters explore the broad theme of commercial intimacy (that is, market-based feelings of spatial and emotional closeness) in US consumer culture from the mid-nineteenth century to the late twentieth century. They show how experiences of intimacy have been orchestrated by marketers operating at a variety of distances, from the face-to-face solicitations made by retail clerks and direct-sales agents to the long-distance appeals made by mail-order merchants, print and TV advertisers, telemarketers, and e-commerce platforms. The volume pays especially close attention to how these revenue-minded acts of ingratiation worked, how they were shaped by the technologies behind them, and how they capitalized on contemporary dynamics of gender and sexuality. At the heart of this volume, then, is the question of how our understanding of business history changes when we take the emotional, sensational, and affective dynamics of intimacy to be foundational elements of commercial persuasion. Contributors: Samuel Backer, Jennifer M. Black, Donna J. Drucker, Isabelle Marina Held, Julie A. Johnson, Lindsay Mitchell Keiter, Stephanie Kolberg, Brenton J. Malin, Cynthia B. Meyers, Richard K. Popp, Nicole E. Weber, Wendy A. Woloson.
INGLÊS

Capitalism And The Senses

~~86,13€~~ 68,90€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume’s essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism. Contributors: Nicholas Anderman, Regina Lee Blaszczyk, Jessica P. Clark, Ai Hisano, Lisa Jacobson, Sven Kube, Grace Lees-Maffei, Ingemar Pettersson, David Suisman, Ana María Ulloa, Nicole Welk-Joerger.
INGLÊS

Surveillance Capitalism In America

~~86,13€~~ 68,90€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Surveillance Capitalism in America offers a crucial historical perspective on the intimate relationship between surveillance and capitalism. While surveillance is often associated with governments, today the role of the private sector in the spread of everyday surveillance is the subject of growing public debate. Tech giants like Google and Facebook are fueled by a continuous supply of user data and digital exhaust. Surveillance is not just a side effect of digital capitalism; it is the business model itself, suggesting the emergence of a new and more rapacious mode of capitalism: surveillance capitalism. But how much has capitalism really changed? Surveillance Capitalism in America explores the historical development of commercial surveillance long before computers and suggests that surveillance has been central to American capitalism since the nation''s founding. Managers surveilled labor, merchants surveilled consumers, and businesses surveilled each other. Focusing on events in the United States, the chapters in this volume examine the deep logic of modern surveillance as a mode of rationalization, bureaucratization, and social control from the early nineteenth century forward. Even more, business surveillance has often involved collaborations with the state, through favorable laws, policing, and information sharing. The history of surveillance capitalism is thus the history of technological, legal, and knowledge infrastructures built over decades. Together, the chapters in this volume reveal the long arc of surveillance capitalism, from the violent coercion of slave labor to the seductions of target marketing.
INGLÊS

Capitalism'S Hidden Worlds

~~79,43€~~ 63,54€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 A dynamic social history of shadow capitalism spanning the late nineteenth and twentieth centuries Observers see free markets, the relentless pursuit of profit, and the unremitting drive to commodify everything as capitalism''s defining characteristics. These most visible economic features, however, obscure a range of other less evident, often unmeasured activities that occur on the margins and in the concealed corners of the formal economy. The range of practices in this large and diverse hidden realm encompasses traders in recycled materials and the architects of junk bonds and shadow banking. It includes the black and semi-licit markets that allow wealthy elites to avoid taxes and the unmeasured domestic and emotional labor of homemakers and home care workers. By some estimates, the unmeasured economic activity that occurs within the household, informal market, and underground economy amounts to a substantial portion of all economic activity in the world, as much as 30 percent in some countries. Capitalism''s Hidden Worlds sheds new light on this shadowy economic landscape by reexamining how we think about the market. In particular, it scrutinizes the missed connections between the official, visible realm of exchange and the uncounted and invisible sectors that border it. While some hidden markets emerged in opposition to the formal economy, much of the obscured economy described in this volume operates as the other side of the legitimate, state-sanctioned marketplace. A variety of historical actors—from fortune tellers and forgers to tax lawyers and black market consumers—have constructed this unseen world in tandem with the observable public world of transactions. Others, such as feminist development economists and government regulators, have worked to bring the darkened corners of the economy to light. The essays in Capitalism''s Hidden Worlds explore how the capitalist marketplace sustains itself, how it acquires legitimacy and even prestige, and how the marginalized and the dispossessed find ways to make ends meet. Contributors: Bruce Baker, Eileen Boris, Eli Cook, Hannah Frydman, James Hollis, Owen Hyman, Anna Kushkova, Christopher McKenna, Kenneth Mouré, Philip Scranton, Bryan Turo.
INGLÊS

Green Capitalism? - Business And The Environment In The Twentieth Century

~~99,31€~~ 79,45€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Can capitalism ever truly be environmentally conscious? Green Capitalism? Business and the Environment in the Twentieth Century provides a historical analysis of the relationship between business interests and environmental initiatives over the past century.
INGLÊS

Industrializing Organisms - Introducing Evolutionary History

~~60,94€~~ 48,75€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Everyone knows Darwin's theory of natural selection, but what about his idea of artificial selection - how humans, not nature, rework natural organisms to meet our needs? This volume brings us to the threshold of the new field of evolutionary history - from the mobilization of war horses in the 19th century to today's engineered plants and animals.
INGLÊS

Sound In The Age Of Mechanical Reproduction

~~36,49€~~ 29,19€ 20% IMEDIATO

portes grátis

 Scholars investigate sound as part of the social construction of historical experience and as an element of the sensory relationship people have to the world, showing how hearing and listening can inform people's feelings, ideas, decisions, and actions.
INGLÊS

Food Chains - From Farmyard To Shopping Cart

~~36,49€~~ 29,19€ 20% IMEDIATO

portes grátis

 This collection of fascinating historical case studies reveals the remarkable inner workings of the modern food provisioning system and the complex web of institutions that move food from the farm to the dinner table.
INGLÊS

Capital Gains - Business And Politics In Twentieth-Century America

~~46,31€~~ 37,05€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Recent events—the Citizens United Supreme Court decision, the Occupy Wall Street movement, and efforts to increase the minimum wage, among others—have driven a tremendous surge of interest in the political power of business. Capital Gains collects some of the most innovative new work in the field. The chapters explore the influence of business on American politics in the twentieth century at the federal, state, and municipal levels. From corporate spending on city governments in the 1920s to business support for public universities in the postwar period, and from business opposition to the Vietnam War to the corporate embrace of civil rights, the contributors reveal an often surprising portrait of the nation''s economic elite. Contrary to popular mythology, business leaders have not always been libertarian or rigidly devoted to market fundamentalism. Before, during, and after the New Deal, important parts of the business world sought instead to try to shape what the state could accomplish and to make sure that government grew in ways that were favorable to them. Appealing to historians working in the fields of business history, political history, and the history of capitalism, these essays highlight the causes, character, and consequences of business activism and underscore the centrality of business to any full understanding of the politics of the twentieth century—and today. Contributors: Daniel Amsterdam, Brent Cebul, Jennifer Delton, Tami Friedman, Eric Hintz, Richard R. John, Pamela Walker Laird, Kim Phillips-Fein, Laura Phillips Sawyer, Elizabeth Tandy Shermer, Eric Smith, Jason Scott Smith, Mark R. Wilson.
INGLÊS

Industrializing Organisms - Introducing Evolutionary History

~~60,94€~~ 48,75€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Everyone knows Darwin's theory of natural selection, but what about his idea of artificial selection - how humans, not nature, rework natural organisms to meet our needs? This volume brings us to the threshold of the new field of evolutionary history - from the mobilization of war horses in the 19th century to today's engineered plants and animals.
INGLÊS

Food Nations - Selling Taste In Consumer Societies

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Featuring the work of some of the most established scholars in the food studies field, Food Nations looks at the connections between food, culture, and commerce.
INGLÊS

Food Nations - Selling Taste In Consumer Societies

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Featuring the work of some of the most established scholars in the food studies field, Food Nations looks at the connections between food, culture, and commerce.
INGLÊS

Beauty And Business - Commerce, Gender, And Culture In Modern America

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.
INGLÊS

Beauty And Business - Commerce, Gender, And Culture In Modern America

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.
INGLÊS

Boys And Their Toys - Masculinity, Class And Technology In America

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Covering topics from the turn-of-the-century to the present, Boys and Their Toys reveals how masculine roles were and are made.
INGLÊS

Boys And Their Toys - Masculinity, Class And Technology In America

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Covering topics from the turn-of-the-century to the present, Boys and Their Toys reveals how masculine roles were and are made.
INGLÊS

Technological Fix - How People Use Technology To Create And Solve Problems

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 The term "technological fix" should mean a fix provided by technology - a solution for all of our problems. Instead, technological fix has come to mean a cheap, quick fix using inappropriate technology that usually creates more problems than it
INGLÊS

Technological Fix - How People Use Technology To Create And Solve Problems

~~55,64€~~ 44,51€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 The term "technological fix" should mean a fix provided by technology - a solution for all of our problems. Instead, technological fix has come to mean a cheap, quick fix using inappropriate technology that usually creates more problems than it
INGLÊS

Boys And Their Toys - Masculinity, Class And Technology In America

~~189,26€~~ 151,41€ 20% IMEDIATO

portes grátis

 Covering topics from the turn-of-the-century to the present, Boys and Their Toys reveals how masculine roles were and are made.
INGLÊS

Food Nations - Selling Taste In Consumer Societies

~~209,54€~~ 167,63€ 20% IMEDIATO

portes grátis

 Featuring the work of some of the most established scholars in the food studies field, Food Nations looks at the connections between food, culture, and commerce.
INGLÊS

Food Nations - Selling Taste In Consumer Societies

~~56,77€~~ 45,42€ 20% IMEDIATO

portes grátis

 Featuring the work of some of the most established scholars in the food studies field, Food Nations looks at the connections between food, culture, and commerce.
INGLÊS

Boys And Their Toys - Masculinity, Class And Technology In America

~~56,77€~~ 45,42€ 20% IMEDIATO

portes grátis

 Covering topics from the turn-of-the-century to the present, Boys and Their Toys reveals how masculine roles were and are made.
INGLÊS

The Technological Fix - How People Use Technology To Create And Solve Problems

~~56,77€~~ 45,42€ 20% IMEDIATO

portes grátis

 The term "technological fix" should mean a fix provided by technology - a solution for all of our problems. Instead, technological fix has come to mean a cheap, quick fix using inappropriate technology that usually creates more problems than it
INGLÊS

Sound In The Age Of Mechanical Reproduction

~~46,31€~~ 37,05€ 20% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Scholars investigate sound as part of the social construction of historical experience and as an element of the sensory relationship people have to the world, showing how hearing and listening can inform people's feelings, ideas, decisions, and actions.
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