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Visual Marketing
From Attention To Action
idioma: inglês
Editor:
TAYLOR & FRANCIS INC, setembro de 2007 ‧
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209,54€
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SINOPSE
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780805862928 |
| Editor: | TAYLOR & FRANCIS INC |
| Data de Lançamento: | setembro de 2007 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 24 mm |
| Encadernação: | Capa dura |
| Páginas: | 320 |
| Tipo de produto: | Livro |
| Coleção: | Marketing And Consumer Psychology Series |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
Livros em Inglês > Outros |
| EAN: | 9780805862928 |
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