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Brands And Brand Management eBook

Contemporary Research Perspectives

idioma: inglês
Editor: TAYLOR & FRANCIS, abril de 2023 ‧
70,21€
10% DESCONTO CARTÃO
DISPONIBILIDADE IMEDIATA
Ebook para ADE

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

Brands And Brand Management

Contemporary Research Perspectives

Propriedade Descrição
ISBN: 9781000951271
Editor: TAYLOR & FRANCIS
Data de Lançamento: abril de 2023
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Coleção: Marketing And Consumer Psychology Series
Classificação Temática: eBooks em Inglês > Ciências Sociais e Humanas > Psicologia
EAN: 9781000951271
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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