Brands And Brand Management eBook
Contemporary Research Perspectives
SINOPSE
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781000951271 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | abril de 2023 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Marketing And Consumer Psychology Series |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9781000951271 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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