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The Theory Of The Marketing Firm
Responding To The Imperatives Of Consumer-Orientation
idioma: inglês
Editor:
Springer Nature Switzerland AG, novembro de 2021 ‧
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162,21€
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SINOPSE
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030861056 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | novembro de 2021 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 376 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9783030861056 |
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