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Perspectives On Consumer Choice
From Behavior To Action, From Action To Agency
idioma: inglês
Editor:
Palgrave Macmillan, setembro de 2018 ‧
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SINOPSE
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781349699001 |
| Editor: | Palgrave Macmillan |
| Data de Lançamento: | setembro de 2018 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 326 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
Livros em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9781349699001 |
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