The Origin Of Brands
How Product Evolution Creates Endless Possibilities For New Brands
idioma: inglês
Editor:
HARPERCOLLINS PUBLISHERS INC, setembro de 2005 ‧
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SINOPSE
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780060570156 |
| Editor: | HARPERCOLLINS PUBLISHERS INC |
| Data de Lançamento: | setembro de 2005 |
| Idioma: | Inglês |
| Dimensões: | 133 x 202 x 22 mm |
| Encadernação: | Capa mole |
| Páginas: | 320 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
|
| EAN: | 9780060570156 |
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