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Purple Cow
Transform Your Business By Being Remarkable
idioma: inglês
Editor:
PENGUIN BOOKS LTD, Janeiro de 2005 ‧
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14,86€
10% DESCONTO
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Venda o seu livro
SINOPSE
"Challenging ... smart thinking and lots of great examples. A must read."
Marketing
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780141016405 |
| Editor: | PENGUIN BOOKS LTD |
| Data de Lançamento: | Janeiro de 2005 |
| Idioma: | Inglês |
| Dimensões: | 128 x 195 x 9 mm |
| Encadernação: | Capa mole |
| Páginas: | 160 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
Livros em Inglês > Outros |
| EAN: | 9780141016405 |
| Idade Mínima Recomendada: | Não aplicável |
SOBRE O AUTOR
Seth Godin
Seth Godin é autor de 20 bestsellers, incluindo Permission Marketing, A Vaca Púrpura, Tribos, O Ponto Morto, Linchpin, Poke the Box e Isto é Marketing. Os seus posts diários e workshops ajudam milhares de pessoas um pouco por todo o mundo.
É o criador de altMBA, Squidoo e Yoyodyne, ex-vice-presidente da Yahoo! e membro do Marketing Hall of Fame.
Saiba mais sobre o autor em sethgodin.com
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