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Marketing And Dysfunctional Consumer Behaviour
Understanding How And When Marketing Drives Problematic Consumption Patterns
Livro
eBook
idioma: inglês
Editor:
Springer International Publishing AG, maio de 2025 ‧
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109,49€
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IMEDIATO
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SINOPSE
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031891618 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | maio de 2025 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 132 |
| Tipo de produto: | Livro |
| Coleção: | International Series In Advanced Management Studies |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783031891618 |
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