adicionar à lista de desejos
Marketing And Dysfunctional Consumer Behaviour
Understanding How And When Marketing Drives Problematic Consumption Patterns
Livro
eBook
idioma: inglês
Editor:
Springer International Publishing AG, maio de 2025 ‧
ver detalhes do produto
109,49€
10% DESCONTO
IMEDIATO
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
portes grátis
Venda o seu livro
SINOPSE
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031891618 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | maio de 2025 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 132 |
| Tipo de produto: | Livro |
| Coleção: | International Series In Advanced Management Studies |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783031891618 |
LIVROS DA MESMA COLEÇÃO
-
Marketing And Dysfunctional Consumer BehavioureBook10%Springer Nature Switzerland106,73€
118,59€ -
Social Media And Crisis Communication In The Cruise IndustryeBook10%Springer Nature Switzerland130,58€
145,09€