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Managing Marketing Information (Rle Marketing)
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, novembro de 2015 ‧
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66,23€
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SINOPSE
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138980310 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | novembro de 2015 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 242 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Library Editions: Marketing |
| Classificação Temática: |
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| EAN: | 9781138980310 |
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